Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Newport diagnoses exactly why distributed teams end up always waiting on the founder: the hyperactive hive mind of ad hoc Slack... calnewport.com Essay · 12 min read · Starting Up On Productivity and Remote Work Cal Newport
- This is the exact scene you are dreading, in Indian parents' own words. Vineeta Singh (SUGAR) turned down a lucrative offer and... Humans of Bombay Article · 8 min read · Starting Up 5 Indian startup stories: founders who turned down the safe job and faced the family they had to answer to Humans of Bombay
- Kamath built Zerodha with zero VC, so his advice is un-hyped and unusually honest for an Indian founder of his stature. He blew... nithinkamath.me Essay · Varies (essay collection) · Starting Up Nithin Kamath: musings on risk, quitting, and the thin line between passion and foolishness Nithin Kamath
- This is the clearest naming of the exact trap in the question: Gorman, a therapist who works with founders, calls it identity... Ingmar Gorman (psychotherapist for entrepreneurs) Article · 10 min read · Starting Up When the Startup Becomes You: Burnout, Founders' Identity, and Therapy for Entrepreneurs Ingmar Gorman, PhD
- Colonna is the VC-turned-coach founders actually trust on this, and here he tells it from the inside: after losing his... On Being Podcast · 51 min listen (full transcript available) · Starting Up Can You Really Bring Your Whole Self to Work? (Jerry Colonna) Jerry Colonna, interviewed by Krista Tippett
- This is the piece that proves burnout is an operations problem, not a mood. Saxena's line is the whole distinction you need:... First Round Review Article · 14 min read · Starting Up Practical Frameworks for Beating Burnout Roli Saxena (interviewed by First Round Review)
- The rare founder account of hitting the wall and recovering without stepping away from the company. El-Hage burned out in years... First Round Review Podcast · 30 min read · Starting Up The First-Time Founder's Guide to Learning Everything the Hard Way Steve El-Hage, founder and CEO of Drop
- India's most respected bootstrapped founder built the exact week-level defenses this answer argues for, and runs a company of... Business Today Article · 5 min read · Starting Up Zerodha's Nithin Kamath stops all work chats after 6 pm; here's why Business Today staff, reporting Nithin Kamath
- This is a founder who built India's largest broker while being openly, publicly pessimistic about his own business for years,... Zerodha (Z-Connect) Essay · ~8 min read · Starting Up 15 years of Zerodha: The risk crystallises Nithin Kamath
- This is the scheduled brutal-honesty ritual, made concrete enough to actually run. You book a 60 to 90 minute session, tell the... stephenlynch.net Article · ~7 min read · Starting Up How to Conduct a Premortem Stephen Lynch
- An unusually honest first-person autopsy of a co-founder split, and it names the warning signs our answer says to catch early.... yirenlu.com Essay · ~10 min read · Starting Up My co-founder and I broke up. Here's a post-mortem. Yiren Lu
- A well-known Indian founder (Nearbuy, then a huge creator following) writes plainly about the one move that repairs a... Inc42 Article · ~7 min read · Starting Up The Founder's Role: Conflict Resolution Ankur Warikoo
- Horowitz names the exact thing that happens to your head in a crisis: the 3am spiral, food losing its taste, self-doubt... Andreessen Horowitz (a16z) Essay · 5 min read · Starting Up The Struggle Ben Horowitz
- This is what a calm founder looks like staring at his own existential risk. Kamath writes, plainly and in public, that over 80... Nithin Kamath (Substack) Essay · 6 min read · Starting Up Concentration risk in broking business Nithin Kamath
- This is the practical answer to 'define your own two or three metrics.' Tabb splits numbers into vanity metrics (downloads,... First Round Review Article · Medium read (about 15 min) · Starting Up I'm Sorry, But Those Are Vanity Metrics Lloyd Tabb (via First Round Review)
- Buechler was Y Combinator's in-house founder coach and therapist, so this is the rare piece written by someone who has sat... Scale Yourself (Amy Buechler) Article · 10 min read · Starting Up The Difference Between Coaching and Therapy (for Founders) Amy Buechler
- Jerry Colonna was a top-tier VC before he became the coach founders call when the company is doing fine but they are not.... Reboot.io Tool · Site plus podcast archive · Starting Up Reboot: CEO Coaching and the Emotional Side of Leadership (Jerry Colonna) Jerry Colonna
- This is one of the earliest honest pieces from inside the Indian startup ecosystem to name founder depression out loud, with... YourStory Article · 8 min read · Starting Up Is Depression a Well-Guarded Secret in the Startup World? YourStory
- Most founders wave around 'strong opinions loosely held' as cover for never actually updating. Chin, writing from running his... Commoncog Essay · ~12 min read · Starting Up 'Strong Opinions, Weakly Held' Doesn't Work That Well Cedric Chin
- Feld, a founder and investor who has sat through decades of these conversations, names the trap: 'strong opinions loosely held'... Feld Thoughts Essay · ~5 min read · Starting Up Bad Entrepreneurial Cliches: Strong Opinions Loosely Held Brad Feld
- A concrete India case of a founder swallowing his own instinct. Kamath started Zerodha believing 'more people solve more... Business Today Article · ~4 min read · Starting Up Nithin Kamath reveals why Zerodha deliberately stayed a 1,000-person company Business Today
- It puts the double standard in real founders' own words: Ahana Gautam (Open Secret) told an investor who called her 'too... Forbes India Article · 12 min read · Starting Up This Is Me: Indian Women Founders Are Taking Up Space By Being Unapologetic Forbes India Staff
- Sairee Chahal built SHEROES because she saw the exact load you are carrying: a network where women talk about in-laws,... Inc42 Article · 15 min read · Starting Up Sairee Chahal: The SHEROES Story And Women Entrepreneurs In India Inc42 (interview with Sairee Chahal)
- This is the room the answer tells you to find. SheThePeople has run a women-founder community for over a decade (70,000+ women... SheThePeople Tool · Recurring community + annual summit · Starting Up She Leads India: SheThePeople's Women Founder Community and Summit Shaili Chopra, SheThePeople
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
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