Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The closest thing partnerships has to a trade publication: account mapping tactics, co-sell plays and partner ops case studies,... Crossbeam Newsletter · weekly · GTM ELG Insider Crossbeam In 6 answers
  2. Chargebee's customer success leader answering an Indian founder's question in the SaaSBoomi community. Eight points, starting... SaaSBoomi Article · 8 min read · GTM Best Practices for Setting Customer Success in your SaaS start-up Sri Maneru In 6 answers
  3. Lays out the three real ways to organise a CS team (by segment, by lifecycle stage, by engagement model) and what each one... Gainsight Article · 16 min read · GTM Customer Success Team Structure: The Ultimate Guide Gainsight In 6 answers
  4. A seven-step method for building relationships beyond one contact. It is written for new deals but the mechanics are identical... Highspot Article · 11 min read · GTM Multithreading in Sales: The B2B Selling Framework Jessica Hitchcock In 6 answers
  5. An actual interview script, twelve sections deep, designed to get past 'it was too expensive' to the real reason. This is the... Klue Article · 12 min read · GTM How to Conduct Customer Churn Interviews: Step-By-Step Guide Adam McQueen In 6 answers
  6. From the Chennai-built comp platform that actually runs these plans for hundreds of companies. It gives the pay mix by role... Everstage Article · 18 min read · GTM SaaS Sales Compensation Guide: How to Design Scalable and Fair Plans Everstage In 6 answers
  7. The headcount question answered as arithmetic: revenue target divided by revenue per rep and capacity utilisation, with ramp... Everstage Article · 12 min read · GTM Sales Capacity Planning Everstage In 6 answers
  8. The numbers you want when arguing about a plan: median commission around 11.5 percent of ACV, AE pay mix near 53:47, quota to... Everstage Report · 12 min read · GTM SaaS Sales Compensation Benchmarks: Trends and Best Practices Everstage In 6 answers
  9. Five design rules worth memorising, including show causality and keep the payout cycle under 60 days, plus a business case... Winning by Design Article · 15 min read · GTM Compensation for SaaS Sales Organizations Winning by Design In 6 answers
  10. It walks through building a Stage Management Guide, which is the single artefact that turns a messy pipeline into a... First Round Review Article · 15 min read · GTM This Sales Plan Moves the Needle on Every Success Metric Derek Draper In 6 answers
  11. An eight step sequence for cleaning a CRM that correctly puts validation at the point of entry before the backfill, which is... Default Article · 14 min read · GTM CRM Data Hygiene: 2026 Best Practice Guide (+ Checklist) Stan Rymkiewicz In 6 answers
  12. Gives testable definitions for pipeline, best case and commit, including the entry criteria a deal must meet. Copy these into... Clari Article · 9 min read · GTM Defining Sales Forecast Categories to Drive Reliable Revenue Blair Stokes In 6 answers
  13. The company's own account of why it moved from conversation intelligence to revenue intelligence, including the buyer problem... Gong Article · 10 min read · GTM What is Revenue Intelligence? Why Gong Pioneered The Category in 2019 Jonathan Costet In 6 answers
  14. Two marketers who actually built categories (revenue intelligence and customer success) compare notes on the iterations that... [Un]Churned, Gainsight Podcast · 49 min · GTM A Masterclass in Category Creation from the Leaders at Gong and Gainsight Josh Schachter with Udi Ledergor and Lauren Olerich In 6 answers
  15. Pierri has done this on hundreds of early stage homepages, so the advice is unusually concrete: say when someone would use the... Exit Five Podcast · 53 min · GTM How to Master B2B Positioning with Anthony Pierri (Fletch PMM) Dave Gerhardt with Anthony Pierri In 6 answers
  16. Laja built a business on testing B2B messaging with real buyers, and here he explains how he balances the what and the why in a... Grow & Tell Podcast · 55 min · GTM Bootstrapping and Messaging: Peep Laja on growing CXL and Wynter Alex Kracov with Peep Laja In 6 answers
  17. The founder's own account of entering an existing category (help desk) against Zendesk rather than inventing a new one, and... Freshworks Article · 9 min read · GTM The Freshdesk Story: Where and How it All Started Girish Mathrubootham In 6 answers
  18. The India view on holding gold: physical, digital, ETFs, and Sovereign Gold Bonds, and how each is taxed, so a small allocation... ClearTax Article · Wealth Gold as an investment in India ClearTax In 6 answers
  19. Shows the new shape of delegation: a standing agent that investigates bugs, keeps plans moving and prepared an unsent invoice... openai.com Article · How Founders Use AI Introducing dots OpenAI In 6 answers
  20. Covers Codex in the cloud: tasks keep running after you close the laptop, with shared environments, code review and Codex... openai.com Article · How Founders Use AI DevDay 2026 Recap OpenAI In 6 answers
  21. Explains the three Pro plans (Pro 100, Pro 200, Pro 500) introduced in September 2026, so you know what the $100-plus tiers buy. help.openai.com Guide · How Founders Use AI About ChatGPT Pro tiers OpenAI Help Center In 6 answers
  22. Microsoft's own post on Copilot in Excel's newest features: get data, clean data, skills you teach it once, and an interactive... techcommunity.microsoft.com Article · How Founders Use AI Beyond Analysis: Copilot Gets to Work in Excel Microsoft Excel team (Brian Jones) In 6 answers
  23. OpenAI's dated log of changes: GPT-6 Sol for Plus and GPT-6 Luna for Free and Go (7 October 2026), ChatGPT for Word on every... help.openai.com Article · How Founders Use AI ChatGPT release notes OpenAI Help Center In 6 answers
  24. The most systematic step-by-step process for de-risking an idea, built around the Lean Canvas. Where The Lean Startup gives... LEANSTACK Book · ~240 pages · Starting Up Running Lean Ash Maurya In 5 answers

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