Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A plain explainer of SEBI's revised angel fund rules from September 2025: who counts as an accredited investor, how many a fund... Treelife Article · 15 min read · Starting Up Angel Fund Registration in India: The Revised SEBI Framework Treelife In 5 answers
2. Google's free listing that puts your business on Search and Maps with photos, hours, reviews and a link to your site. The page... business.google.com Tool · Starting Up Google Business Profile Google In 5 answers
3. Google's own guidance on what decides where a business shows in local results: a complete, verified profile, accurate hours and... support.google.com Article · 5 min · Starting Up Tips to improve your local ranking on Google Google In 5 answers
4. Kit (formerly ConvertKit) is email marketing for creators and small businesses. The free plan holds up to 10,000 subscribers... kit.com Tool · Pricing page · Starting Up Kit pricing Kit In 5 answers
5. Zomato's own sign-up page for restaurants and home kitchens, listing what you need to go live: PAN, GST number if applicable,... zomato.com Tool · Official page · Starting Up Partner with Zomato Zomato In 5 answers
6. The Ministry of Corporate Affairs' own FAQ on SPICe+, the single web form that incorporates a company. It lists the 11 services... mca.gov.in Article · Starting Up SPICe+ and linked filings: official FAQs Ministry of Corporate Affairs In 5 answers
7. Indian payroll software that calculates salaries, payslips and statutory deductions. It is free forever for up to 10 employees,... zoho.com Tool · Pricing page · Starting Up Zoho Payroll pricing (India) Zoho In 5 answers
8. MyBillBook's own pricing page. It is GST billing and stock software for small shops and traders, phone first with a desktop app... mybillbook.in Tool · Pricing page · Starting Up myBillBook pricing plans myBillBook (FloBiz) In 5 answers
9. Figma's plans: the free Starter plan with unlimited drafts and 150 AI credits a day (up to 500 a month), then Professional at... figma.com Tool · Pricing page · Starting Up Figma pricing Figma In 5 answers
10. The rare guide written specifically for D2C founders rather than generic startups, it walks through incorporation, GST,... IncorpX Article · D2C D2C Brand Registration & Compliance India 2026 IncorpX In 5 answers
11. The deepest independent usability research base on why carts get abandoned - the '70% abandonment' figure and specific checkout... baymard.com Article · D2C E-Commerce Cart & Checkout Usability Research Baymard Institute In 5 answers
12. A founder-voice, long-form account of how Wakefit's early demand testing and customer conversations actually happened, useful... Founder Thesis Podcast · D2C Dreaming with Resilience: Ankit Garg's Journey Building Wakefit into India's ₹1100 Cr Home Solutions Giant Founder Thesis In 5 answers
13. Lays out WhatsApp as a full commerce channel, catalogue, payments, cart recovery, post-purchase, not just a broadcast tool,... productgrowth.in Article · D2C WhatsApp Commerce for D2C Brands: The Complete India Playbook Product Growth Intelligence In 5 answers
14. The IEC is the one document you cannot export without, and this explains what it is, who needs it, and the DGFT application... sell.amazon.in Article · D2C Importer-Exporter Code (IEC): Meaning, Benefits, How to Apply Amazon India In 5 answers
15. A rare India-specific look at non-dilutive funding for D2C brands - working capital and revenue-based debt matched to inventory... recurclub.com Article · D2C How D2C SMEs in India Are Using Debt Financing to Scale Sustainably Recur Club In 5 answers
16. Explains exactly why moving every early buyer onto a WhatsApp broadcast list matters for repeat orders in India, given the... Aasaan Article · D2C Grow Your D2C Brand on WhatsApp, Instagram & Facebook Aasaan In 5 answers
17. A top-tier VC's field guide to PR written for founders with zero media experience, it treats journalist relationships as a long... bvp.com Article · D2C PR Fundamentals for Early-Stage Founders Bessemer Venture Partners In 5 answers
18. Specifically frames Legal Metrology as an e-commerce/D2C compliance issue, including the online-listing disclosure requirement... Cashweta Article · D2C Navigating the Legal Metrology Act for E-commerce in India (2025) Cashweta In 5 answers
19. Zooms out to the profitability-over-growth shift defining Indian D2C, the mindset you need to evaluate whether a hot channel... Forbes India Article · D2C India's D2C Journey: After Rapid Scale-Up, Why It's Now All About Discipline Forbes India In 5 answers
20. A current, India-specific comparison of the main aggregator options a new D2C brand is actually choosing between, rather than a... Shipmozo Blog Article · D2C Top 5 Shipping Aggregators for D2C Brands in India (2026) Shipmozo In 5 answers
21. A data-backed India newsletter deep-dive arguing that gross margin is the single strongest predictor of which D2C brands reach... thecpglab.substack.com Article · D2C I Studied 35 Indian D2C Brands. Here's What Actually Decides If They Win. The CPG Lab In 5 answers
22. The most systematic treatment of recurring revenue as an engineered system rather than a set of departments, with 250+... Winning by Design Book · 556 pages · GTM Revenue Architecture Jacco van der Kooij In 5 answers
23. Concrete on the mechanics nobody outside India writes about: INR pricing, UPI AutoPay recurring success rates versus... productgrowth.in Article · ~12 min read · GTM SaaS Pricing in India: The Rupee vs Dollar Dilemma productgrowth.in In 5 answers
24. The mistake is not the hire, it is stepping out of sales afterwards, which Lemkin reckons about two thirds of founders do and... SaaStr Article · short read · GTM The #1 Mistake I See Founders Make When They Hire Their First VP of Sales Jason Lemkin In 5 answers

Show the next 24