Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The latest reported count: 2,50,046 DPIIT-recognised startups across more than 770 districts with over 25.42 lakh jobs, 52%... policyedge.in Article · Article (27 October 2026) · Starting Up DPIIT Reports 2.5 Lakh Recognised Startups as Business Approvals Move Online The Policy Edge
- Inc42's report of the ministry's FY26 numbers: over 55,200 startups recognised in the year, the most since 2016, taking the... inc42.com Article · News (April 2026) · Starting Up Centre recognises record 55,200 startups in FY26 Inc42
- The most complete founder guide to setting up a holding company in India: the Companies Act definitions, the two-layer limit,... treelife.in Article · Guide · Starting Up Holding Company Structure in India: Compliance, Investment, Tax Treelife
- A legally reviewed 2026 explainer of pure and mixed holding companies and the steps to start one in India. kanakkupillai.com Article · Guide (June 2026) · Starting Up Holding Company: Meaning, Types and Steps to Start in India Kanakkupillai
- A guide to the company forms under Indian law, including holding and subsidiary companies, to place a holding structure among... razorpay.com Article · Guide · Starting Up Different Types of Companies in India Razorpay Rize
- A side-by-side guide that also explains the model formats in Schedule I of the Companies Act, such as Table F for companies... legalwiz.in Article · Guide · Starting Up MOA and AOA: Meaning, Differences and Importance LegalWiz
- A free downloadable Excel profit and loss statement and projection template for a small business. vertex42.com Template · Excel template · Starting Up Profit and Loss Template Vertex42
- A free tutorial by a CPA that walks through the income statement line by line, including the accrual rule: income when earned,... accountingcoach.com Article · Tutorial · Starting Up Income Statement (explanation) AccountingCoach
- How a business that visits customers, or works from home, hides its address and lists the areas it serves instead. support.google.com Article · Help page · Starting Up Manage your service areas for service-area and hybrid businesses Google
- The official route to flag a review, track it in the Reviews Management Tool and make a one-time appeal if Google finds no... support.google.com Article · Help page · Starting Up Report inappropriate reviews on your Business Profile Google
- Google's page for businesses hit by a wave of fake negative reviews with a demand for payment to stop. support.google.com Article · Help page · Starting Up Report negative review extortion scams on your Business Profile Google
- Google's legal removal request form, the route for a review you believe is defamatory or otherwise unlawful rather than just... support.google.com Article · Help page · Starting Up Report content for legal reasons (Google Legal Help) Google
- A step-by-step practitioner guide to reporting and appealing reviews, with the common mistakes that get appeals rejected. brightlocal.com Article · Guide · Starting Up How to report, appeal or dispute a Google review BrightLocal
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Video · 16 min · Starting Up
Google Business Profile Set Up: 2026 Step-by-Step Tutorial
Santrel Media
- YouTube's announcement of new YPP terms: from 1 February 2027 new applicants need 1,000 subscribers plus 8,000 watch hours in... support.google.com Article · Help page · Starting Up Changes to the YouTube Partner Program (from 1 February 2027) YouTube
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Video · 4 min · Starting Up
NEW: Updates to the YouTube Partner Program
YouTube Creators
- YouTube's explanation of its search ranking: relevance (title, tags, description, content), engagement such as watch time for... support.google.com Article · Help page · Starting Up How YouTube search works YouTube
- YouTube's guidance on writing descriptions that help search, including using the Research tab and Keyword Planner to find... support.google.com Article · Help page · Starting Up Tips for video descriptions YouTube
- A YouTube research and SEO tool for keyword scores, title ideas and competitor tracking. Free plan; Boost $19 a month or $199 a... vidiq.com Tool · Pricing page · Starting Up vidIQ pricing vidIQ
- A browser extension and app for title, tag and thumbnail testing and keyword research inside YouTube Studio. Pro is listed at... tubebuddy.com Tool · Pricing page · Starting Up TubeBuddy pricing TubeBuddy
- A free tool that shows YouTube search volumes and keyword ideas for 170 countries, India included. ahrefs.com Tool · Free tool · Starting Up Ahrefs free YouTube Keyword Tool Ahrefs
- A step-by-step YouTube SEO process, from finding a keyword through the title, description and engagement signals. backlinko.com Article · Guide · Starting Up YouTube SEO: How to Optimize and Rank Videos in 2026 Backlinko
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Video · 13 min · Starting Up
How to Rank #1 on YouTube Search in 2026 (in Hindi)
Make Better Videos with Kunal
- Google's overview of running ads on YouTube through Google Ads: the goals you can choose and the formats, skippable,... support.google.com Article · Help page · Starting Up About Video campaigns (Google Ads Help) Google
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →