Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Cloudflare's program of up to $350,000 in credits for a year, starting at $10,000 for companies that have raised under $1 million. cloudflare.com Tool · Program page · Starting Up Cloudflare for Startups Cloudflare
- NVIDIA's program for AI startups with free cloud credits from partners, preferred pricing on NVIDIA hardware and software, and... nvidia.com Tool · Program page · Starting Up NVIDIA Inception for Startups NVIDIA
- Product Hunt's own explanation of launches: every launch goes live at 12:01 AM Pacific Time, featuring is an editorial... help.producthunt.com Article · Help page · Starting Up 1. How Product Hunt works (Launch Guide) Product Hunt
- How to pick a date and goals: a launch runs until midnight Pacific, can be scheduled from tomorrow up to 30 days ahead, and... help.producthunt.com Article · Help page · Starting Up 3. Set your goals and pick your launch date (Launch Guide) Product Hunt
- The rules for promotion: be active weeks before, tell your users and newsletter, ask for feedback and comments, and never ask... help.producthunt.com Article · Help page · Starting Up 5. How to promote your launch and what to avoid (Launch Guide) Product Hunt
- Microsoft's entry business plan: web and mobile Word, Excel and PowerPoint, email on your domain, cloud storage, Teams meetings... microsoft.com Tool · Product page · Starting Up Microsoft 365 Business Basic (India) Microsoft
- YouTube's list of countries and regions where creators can join the Partner Program; India is on it. support.google.com Article · Help page · Starting Up YouTube Partner Program availability YouTube
- The official page for Stand-Up India, which facilitates bank loans of Rs 10 lakh to Rs 1 crore (term loan plus working capital)... myscheme.gov.in Article · Scheme page · Starting Up Stand-Up India scheme Ministry of Finance, on myScheme
- Patrick McKenzie's classic account of turning a technical skill into a high-end consultancy: clients pay for value, not time,... training.kalzumeus.com Essay · 20 min read · Starting Up How I went from $100-an-hour programming to $X0,000-a-week consulting Patrick McKenzie (patio11)
- Zudio's own page for anyone who wants to run a Zudio store: a Retail Business Associate form, after which the company's... zudio.com Tool · Official form · Starting Up Zudio Retail Business Associate form Trent Ltd (Zudio)
- Zepto's own page for its Growth Partner programme, under which a partner runs a dark store with Zepto helping on location,... zepto.co.in Tool · Official page · Starting Up Zepto Growth Partner programme (dark stores) Zepto
- A July 2025 news report of a shop owner who found a fake Zudio helpline email, was sent official-looking letters and paid Rs 31... deshgujarat.com Article · 3 min read · Starting Up Surat man duped of Rs 31 lakh in fake Tata Zudio franchise scam DeshGujarat
- An independent 2026 walk-through of Amul's two main formats, the Preferred Outlet at about Rs 2 lakh and the Scooping Parlour... calcguru.in Article · 10 min read · Starting Up Amul franchise in India 2026: real cost and margins CalcGuru
- NITI Aayog's portal where every non-profit, trust, society or Section 8 company, gets a Darpan unique ID on a self-declared... ngodarpan.gov.in Tool · Official portal · Starting Up NGO Darpan (NITI Aayog) NITI Aayog
- A 2026 guide to tax registration for non-profits under the Income-tax Act 2025, in force from 1 April 2026, where the old 12A... patronaccounting.com Article · 12 min read · Starting Up Charitable trust and NGO registration under the Income-tax Act 2025 Patron Accounting
- A law firm's 2026 comparison of the three forms an Indian non-profit can take, with the members each needs (a trust at least... bhattandjoshiassociates.com Article · 8 min read · Starting Up How to register an NGO in India: trust, society or Section 8 company (2026) Bhatt & Joshi Associates
- Spotify's free podcast host: unlimited hosting for audio and video shows, distribution to other podcast apps, analytics and... creators.spotify.com Tool · Product page · Starting Up Spotify for Creators: podcast hosting Spotify
- Apple's hub for podcasters: join Apple Podcasts Connect to list your show, design your artwork to spec, embed episodes, and... podcasters.apple.com Tool · Official site · Starting Up Apple Podcasts for Creators Apple
- YouTube's own instructions for audio-first podcasters: submit your RSS feed and YouTube creates a video for each episode from... support.google.com Article · Help article · Starting Up Deliver podcasts to YouTube using an RSS feed YouTube Help
- A detailed August 2026 guide to printing businesses, from a counter shop to an offset press: GST at the Rs 20 lakh services... calcguru.in Article · 15 min read · Starting Up Printing press in India 2026: registrations, costs and margins CalcGuru
- The official site of the CSC scheme, under which local operators (VLEs) deliver government e-services to citizens from their... csc.gov.in Tool · Official portal · Starting Up Common Services Centres (CSC) CSC e-Governance Services India
- An August 2026 guide to the asset-light logistics business (a 3PL that owns no fleet): GST registration in each state of... calcguru.in Article · 15 min read · Starting Up Logistics business in India 2026: what a 3PL needs CalcGuru
- A July 2026 guide for anyone starting a goods transport business: there is no transport company licence, only a permit per... calcguru.in Article · 10 min read · Starting Up Transport company in India 2026: permits and the GST choice CalcGuru
- A worked 2026 model of owning heavy trucks: a truck costs roughly Rs 38 to 46 lakh on the road, diesel is half of total cost,... calcguru.in Article · 15 min read · Starting Up Truck transport business in India 2026: the real numbers CalcGuru
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →