Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. District by Zomato's organiser page for listing an event in the app Indians use to find shows, concerts and comedy; the page... district.in Tool · Starting Up List your event on District District by Zomato
  2. Townscript's own site, which now says the Townscript and Townhall services are no longer operational, so older guides that... townscript.com Article · Starting Up Townscript notice of closure Townscript
  3. Podia's own plans for courses, downloads, coaching and community: Mover at $42 a month billed annually with 5% fees and up to... podia.com Tool · Starting Up Podia pricing Podia
  4. Unsplash's own licence: every image can be downloaded and used free for commercial and non-commercial purposes without... unsplash.com Article · Starting Up Unsplash License Unsplash
  5. Pexels' own licence: all photos and videos are free, attribution is not required and you may modify them, but identifiable... pexels.com Article · Starting Up Pexels License Pexels
  6. Pixabay's own licence summary: use and adapt content free without attributing the author, but not on a standalone basis for... pixabay.com Article · Starting Up Pixabay Content License summary Pixabay
  7. Creative Commons' own explanation of its six licences: CC BY lets anyone reuse work commercially with credit, while anything... creativecommons.org Article · Starting Up About CC Licenses Creative Commons
  8. Apple India's page for the iPhone 17: 4K 60 fps video in Dolby Vision, simultaneous front and rear video capture, and a front... apple.com Tool · Starting Up iPhone 17 Apple
  9. DJI's own page for the Osmo Pocket 4, the pocket gimbal camera that replaced the Pocket 3: a 1-inch sensor, 4K at up to 240fps,... dji.com Tool · Starting Up DJI Osmo Pocket 4 DJI
  10. Sony India's own store listing for the ZV-E10 II body, a vlogging mirrorless camera with an APS-C sensor and 4K 60p 10-bit... shopatsc.com Tool · Starting Up Sony ZV-E10 II (body) Sony India
  11. A 2026 hands-on test of webcams, iPhones and mirrorless cameras for a weekly video podcast, concluding that for most beginners... riverside.com Article · Starting Up Best Podcast Cameras (2026): 6 I Tested + 1 to Skip Stephen Robles, Riverside
  12. Apple's own support page for using an iPhone as the webcam on a Mac with Continuity Camera, with no extra app. support.apple.com Article · Starting Up Continuity Camera: use iPhone as a webcam for Mac Apple
  13. DJI's own store page for the DJI Mic 3 wireless clip-on microphone: one transmitter and receiver at USD $169, two transmitters... store.dji.com Tool · Starting Up DJI Mic 3 DJI
  14. Sony India's own store listing for the ECM-LV1, a wired stereo clip-on microphone for cameras, at an MRP of ₹2,090. shopatsc.com Tool · Starting Up Sony ECM-LV1 lavalier microphone Sony India
  15. Logitech G's India store for its Yeti USB microphones (Yeti, Yeti 2, Yeti Nano, Yeti GX), which plug into a laptop with no... logitechg.com Tool · Starting Up Logitech G microphones (India) Logitech G
  16. A guide from The Podcast Host, updated April 2026, comparing USB and XLR microphones by budget and explaining that an XLR mic... thepodcasthost.com Article · Starting Up The Best Podcast Microphones for All Abilities and Budgets The Podcast Host
  17. Upwork's own help article on what it takes from freelancers: a service fee of 0% to 15% per contract, with worked examples of... support.upwork.com Article · Starting Up Learn about the Freelancer Service Fee Upwork
  18. Fiverr's own help article on setting up a gig, the packaged, priced service buyers order: prices are set in US dollars and the... help.fiverr.com Article · Starting Up Creating a Gig Fiverr
  19. Freelancer.com's own fee schedule: 10% or $5, whichever is greater, on fixed-price projects and 10% on hourly projects, charged... freelancer.com Article · Starting Up Freelancer.com fees and charges Freelancer
  20. LinkedIn's marketplace where clients find providers in design, marketing, law, accounting and coaching; a provider gets a free... linkedin.com Tool · Starting Up LinkedIn Services Marketplace LinkedIn
  21. SEBI's press release of 30 August 2016 warning that electronic platforms raising money for companies from the public are... sebi.gov.in Article · Starting Up SEBI cautions investors (PR No. 137/2016) Securities and Exchange Board of India
  22. SEBI's 2014 consultation paper setting out crowdfunding models (donation, reward, debt, equity) and a possible framework for... sebi.gov.in Article · 66 pages · Starting Up Consultation Paper on Crowdfunding in India Securities and Exchange Board of India
  23. Kickstarter's own eligibility page: creators must meet the requirements of one of its listed countries, which do not include... help.kickstarter.com Article · Starting Up Who can use Kickstarter? Kickstarter
  24. Milaap's own pricing page for donation fundraisers: 0% platform fees, with a relationship manager to help set up a fundraiser. milaap.org Tool · Starting Up Milaap pricing Milaap

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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