Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A legal analysis of SEBI's 2016 caution, explaining why platforms that open a company's private placement to all their... indiacorplaw.in Article · Starting Up SEBI's Stance on Crowdfunding Platforms Umakanth Varottil, IndiaCorpLaw
  2. Reliance Digital's listing for the DJI Osmo Pocket 4 Standard Combo, priced at ₹52,990 against an MRP of ₹65,990, with a 1-inch... reliancedigital.in Tool · Starting Up DJI Osmo Pocket 4 Standard Combo at Reliance Digital Reliance Digital
  3. Reliance Digital's listing for the Hollyland Lark A1 Duo, a two-transmitter wireless clip-on mic with 48 kHz/24-bit recording... reliancedigital.in Tool · Starting Up Hollyland Lark A1 Duo at Reliance Digital Reliance Digital
  4. Xero's own US price page. Xero is the cleaner, simpler rival to QuickBooks for small US, UK, Australian and New Zealand... xero.com Tool · Pricing page · Starting Up Xero pricing plans (US) Xero
  5. NerdWallet's independent review of US small-business accounting software, updated July 2026: QuickBooks Online for working with... nerdwallet.com Article · 15 min read · Starting Up The Best Accounting Software for Small Business NerdWallet
  6. FreshBooks' own price page. FreshBooks is invoicing-first accounting for US and Canadian freelancers and small service firms,... freshbooks.com Tool · Pricing page · Starting Up FreshBooks pricing FreshBooks
  7. NerdWallet's independent review of invoicing software for US small businesses, updated March 2026: Square Invoices with a POS,... nerdwallet.com Article · 12 min read · Starting Up The Best Invoicing Software for Small Business NerdWallet
  8. US payroll from Intuit, the natural pick for a US business already keeping its books in QuickBooks. The page lists Workforce... quickbooks.intuit.com Tool · Pricing page · Starting Up QuickBooks Payroll pricing (US) Intuit
  9. The best-known payroll service for small US businesses: unlimited payroll runs, direct deposit, tax filings and payments on... gusto.com Tool · Pricing page · Starting Up Gusto pricing (US) Gusto
  10. The UK government's own free payroll software for employers with fewer than 10 employees, which reports PAYE to HMRC in real... gov.uk Tool · Official page · Starting Up Download HMRC's Basic PAYE Tools HM Revenue and Customs
  11. An independent, regularly updated review of payroll services for US and UK small businesses (Gusto, and its rivals), with what... techradar.com Article · 15 min read · Starting Up The best payroll software (TechRadar) TechRadar
  12. Video · 25 min · Starting Up Zoho Payroll: full demo Zoho Payroll
  13. Video · 12 min · Starting Up The best payroll services for small business: ADP vs Gusto vs QuickBooks Sherman, My CPA Coach
  14. Video · 9 min · Starting Up Zoho Payroll walkthrough: EPF, ESI, PT and TDS automated Elite Tech Corp
  15. Video · 70 min · Starting Up India's new Labour Codes, part 2: setting up payroll on RazorpayX Payroll Razorpay
  16. Video · 13 min · Starting Up Labour Code 2025: how salary and CTC will be impacted (Hindi) Labour Law Advisor
  17. The HR system most US small businesses start with. The page lists a flat $250 a month for Core for companies with 25 employees... bamboohr.com Tool · Pricing page · Starting Up BambooHR pricing BambooHR
  18. Rippling sells HR, payroll, devices and apps as modules on one employee record, suited to a company with staff in several... rippling.com Tool · Pricing page · Starting Up Rippling pricing Rippling
  19. An independent, regularly updated review of HR platforms for small businesses, mostly US and UK products, with what each does... techradar.com Article · 15 min read · Starting Up The best HR software (TechRadar) TechRadar
  20. Video · 4 min · Starting Up The 5 best HR software options for small businesses Merchant Maverick
  21. Video · 9 min · Starting Up Keka newbie tutorial: HR payroll software demo and review BizGuide
  22. Zoho's applicant tracking system for companies and staffing agencies. The page lists a forever-free plan with one active job,... zoho.com Tool · Pricing page · Starting Up Zoho Recruit pricing Zoho
  23. Workable is an applicant tracking system with job-board posting, sourcing and an HR module, priced by company size. The page... workable.com Tool · Pricing page · Starting Up Workable pricing Workable
  24. A low-cost ATS and recruitment CRM used by small companies and independent recruiters. The page lists Professional at $15 a... manatal.com Tool · Pricing page · Starting Up Manatal pricing Manatal

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