Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A legal analysis of SEBI's 2016 caution, explaining why platforms that open a company's private placement to all their... indiacorplaw.in Article · Starting Up SEBI's Stance on Crowdfunding Platforms Umakanth Varottil, IndiaCorpLaw
- Reliance Digital's listing for the DJI Osmo Pocket 4 Standard Combo, priced at ₹52,990 against an MRP of ₹65,990, with a 1-inch... reliancedigital.in Tool · Starting Up DJI Osmo Pocket 4 Standard Combo at Reliance Digital Reliance Digital
- Reliance Digital's listing for the Hollyland Lark A1 Duo, a two-transmitter wireless clip-on mic with 48 kHz/24-bit recording... reliancedigital.in Tool · Starting Up Hollyland Lark A1 Duo at Reliance Digital Reliance Digital
- Xero's own US price page. Xero is the cleaner, simpler rival to QuickBooks for small US, UK, Australian and New Zealand... xero.com Tool · Pricing page · Starting Up Xero pricing plans (US) Xero
- NerdWallet's independent review of US small-business accounting software, updated July 2026: QuickBooks Online for working with... nerdwallet.com Article · 15 min read · Starting Up The Best Accounting Software for Small Business NerdWallet
- FreshBooks' own price page. FreshBooks is invoicing-first accounting for US and Canadian freelancers and small service firms,... freshbooks.com Tool · Pricing page · Starting Up FreshBooks pricing FreshBooks
- NerdWallet's independent review of invoicing software for US small businesses, updated March 2026: Square Invoices with a POS,... nerdwallet.com Article · 12 min read · Starting Up The Best Invoicing Software for Small Business NerdWallet
- US payroll from Intuit, the natural pick for a US business already keeping its books in QuickBooks. The page lists Workforce... quickbooks.intuit.com Tool · Pricing page · Starting Up QuickBooks Payroll pricing (US) Intuit
- The best-known payroll service for small US businesses: unlimited payroll runs, direct deposit, tax filings and payments on... gusto.com Tool · Pricing page · Starting Up Gusto pricing (US) Gusto
- The UK government's own free payroll software for employers with fewer than 10 employees, which reports PAYE to HMRC in real... gov.uk Tool · Official page · Starting Up Download HMRC's Basic PAYE Tools HM Revenue and Customs
- An independent, regularly updated review of payroll services for US and UK small businesses (Gusto, and its rivals), with what... techradar.com Article · 15 min read · Starting Up The best payroll software (TechRadar) TechRadar
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Video · 25 min · Starting Up
Zoho Payroll: full demo
Zoho Payroll
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Video · 12 min · Starting Up
The best payroll services for small business: ADP vs Gusto vs QuickBooks
Sherman, My CPA Coach
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Video · 9 min · Starting Up
Zoho Payroll walkthrough: EPF, ESI, PT and TDS automated
Elite Tech Corp
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Video · 70 min · Starting Up
India's new Labour Codes, part 2: setting up payroll on RazorpayX Payroll
Razorpay
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Video · 13 min · Starting Up
Labour Code 2025: how salary and CTC will be impacted (Hindi)
Labour Law Advisor
- The HR system most US small businesses start with. The page lists a flat $250 a month for Core for companies with 25 employees... bamboohr.com Tool · Pricing page · Starting Up BambooHR pricing BambooHR
- Rippling sells HR, payroll, devices and apps as modules on one employee record, suited to a company with staff in several... rippling.com Tool · Pricing page · Starting Up Rippling pricing Rippling
- An independent, regularly updated review of HR platforms for small businesses, mostly US and UK products, with what each does... techradar.com Article · 15 min read · Starting Up The best HR software (TechRadar) TechRadar
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Video · 4 min · Starting Up
The 5 best HR software options for small businesses
Merchant Maverick
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Video · 9 min · Starting Up
Keka newbie tutorial: HR payroll software demo and review
BizGuide
- Zoho's applicant tracking system for companies and staffing agencies. The page lists a forever-free plan with one active job,... zoho.com Tool · Pricing page · Starting Up Zoho Recruit pricing Zoho
- Workable is an applicant tracking system with job-board posting, sourcing and an HR module, priced by company size. The page... workable.com Tool · Pricing page · Starting Up Workable pricing Workable
- A low-cost ATS and recruitment CRM used by small companies and independent recruiters. The page lists Professional at $15 a... manatal.com Tool · Pricing page · Starting Up Manatal pricing Manatal
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →