Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Replo builds landing pages for Shopify brands running paid ads. A free plan publishes your first site; Starter is $99 a month... replo.app Tool · Pricing page · Starting Up Replo pricing Replo
- An independent comparison updated in November 2026 that sorts Unbounce, Instapage, Carrd, Framer, Leadpages, Landingi, Webflow... dupple.com Article · 13 min read · Starting Up Best Landing Page Builders in 2026: The Top 9 Compared Dupple
- Zapier's tested list from June 2026 of AI app builders for people who do not code: Softr, Microsoft Power Apps, Airtable Omni,... zapier.com Article · 14 min read · Starting Up The 5 best AI app builders in 2026 Miguel Rebelo
- Softr turns a spreadsheet, Airtable or its own database into a portal, directory or internal tool. A free plan, then Basic at... softr.io Tool · Pricing page · Starting Up Softr pricing Softr
- Glide makes apps from spreadsheets and data you already keep. Free for up to 10 projects, Basic at $25 a month for personal... glideapps.com Tool · Pricing page · Starting Up Glide pricing Glide
- Sketch is the Mac-native design tool. Standard is $12 per editor a month billed yearly with real-time collaboration and free... sketch.com Tool · Pricing page · Starting Up Sketch pricing Sketch
- ProtoPie builds high-fidelity interactive prototypes that behave like the real app, with sensors, inputs and logic. Free covers... protopie.io Tool · Pricing page · Starting Up ProtoPie plans ProtoPie
- Zapier's May 2026 comparison of Figma, Whimsical, Balsamiq, UXPin, Axure RP and Visily for wireframes and prototypes, with what... zapier.com Article · 16 min read · Starting Up The 6 best wireframe tools in 2026 Maria Myre
- Hostinger's shared hosting priced in rupees: Single ₹69 a month on a 48-month term (₹3,312 upfront) renewing at ₹289, Premium... hostinger.com Tool · Pricing page · Starting Up Hostinger web hosting (India) Hostinger
- Hostinger's help article listing its server locations by plan, including India (Mumbai for agency plans), and how to choose or... hostinger.com Article · 3 min read · Starting Up Where are Hostinger servers located? Hostinger
- MilesWeb is an Indian host headquartered in Nashik with data centres in India and abroad. Starter is ₹69 a month on a 36-month... milesweb.in Tool · Pricing page · Starting Up MilesWeb web hosting MilesWeb
- Cloudflare's platform for static and full-stack sites deployed from Git. Every plan, free included, comes with unlimited sites,... cloudflare.com Tool · Product page · Starting Up Cloudflare Pages Cloudflare
- Netlify's plans for deploying sites from Git, AI tools or an API: a Free plan that stays free, Personal at $9 a month and Pro... netlify.com Tool · Pricing page · Starting Up Netlify pricing Netlify
- Vercel's plans: Hobby is free but, as the FAQ says, for personal, non-commercial use; Pro is $20 a month with $20 of included... vercel.com Tool · Pricing page · Starting Up Vercel pricing Vercel
- Porkbun's calculator of first-year price plus four renewals for a .com across Cloudflare, Porkbun, Namecheap and GoDaddy, with... porkbun.com Tool · Calculator · Starting Up What a .com domain really costs over five years Porkbun
- Porkbun's .in page: an everyday price of $7.83 with free WHOIS privacy, SSL and DNS. A .in through an accredited registrar with... porkbun.com Tool · Pricing page · Starting Up .IN domains at Porkbun Porkbun
- The official list of registrars accredited to sell .in domains, from the .IN Registry run under NIXI. Use it to check that... registry.in Article · Reference list · Starting Up .IN Registry: accredited registrars .IN Registry (NIXI)
- Hotjar's pricing page now lives on Contentsquare, which owns it. It shows a free plan and a paid tier with zone-based heatmaps,... contentsquare.com Tool · Pricing page · Starting Up Hotjar and Contentsquare pricing Contentsquare
- Mouseflow records sessions and draws click, scroll and geo heatmaps. Its free plan covers 1 website and 500 sessions a month;... mouseflow.com Tool · Pricing page · Starting Up Mouseflow pricing Mouseflow
- Lucky Orange bundles heatmaps, recordings and live chat on every plan. Build is $32 a month paid annually for up to 3,500... luckyorange.com Tool · Pricing page · Starting Up Lucky Orange pricing Lucky Orange
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Video · 3 min · Starting Up
How to Use Heatmaps in Microsoft Clarity
Microsoft Clarity
- Mixpanel's pricing page. The free plan covers up to 1M events a month, 10K session replays and unlimited seats; Growth is... mixpanel.com Tool · Pricing page · Starting Up Mixpanel pricing Mixpanel
- Amplitude's pricing page. The Free plan gives 2M events a month with session replay, experiments and unlimited seats and no... amplitude.com Tool · Pricing page · Starting Up Amplitude pricing Amplitude
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Video · 29 min · Starting Up
PostHog vs Mixpanel: Stop Wasting Time (and Money) on The Wrong Tool
Ruben Ugarte
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →