Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Google's free dashboard tool, sold as Looker Studio for a few years and now called Data Studio again. It connects to Google... datastudio.google.com Tool · Product page · Starting Up Data Studio (formerly Looker Studio) Google
- Google Cloud's page for Data Studio states the self-service tier is at no cost and Data Studio Pro is $9 per user per project a... cloud.google.com Tool · Product and pricing page · Starting Up Data Studio pricing on Google Cloud Google Cloud
- Microsoft's India pricing for Power BI: a free account to build reports, Power BI Pro at ₹1,165 per user a month paid yearly to... microsoft.com Tool · Pricing page · Starting Up Power BI pricing (India) Microsoft
- Metabase is open-source business intelligence: the self-hosted edition is free with unlimited users and dashboards, and the... metabase.com Tool · Pricing page · Starting Up Metabase pricing Metabase
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Video · 25 min · Starting Up
Data Studio Tutorial 2026: From Beginner to Pro in 20 Mins
Two Minute Reports
- Google's Meet page. Anyone with a Google account can host up to 100 people for up to 60 minutes per meeting at no cost, with no... workspace.google.com Tool · Product page · Starting Up Google Meet Google
- Microsoft's India comparison of Teams plans: Teams Essentials at ₹115 a user a month and Microsoft 365 Business Basic with... microsoft.com Tool · Pricing page · Starting Up Compare Microsoft Teams business options (India) Microsoft
- Zoho Meeting, from the Indian software company Zoho. Its free plan allows up to 100 participants for up to 60 minutes per... zoho.com Tool · Pricing page · Starting Up Zoho Meeting pricing Zoho
- Zapier's tested comparison of the main video call apps, updated November 2025, with what each does best and where its free plan... zapier.com Article · 15 min read · Starting Up The best video conferencing software in 2026 Zapier
- Apple India's own comparison of every Mac with its starting price: MacBook Neo from ₹79,900, MacBook Air from ₹1,49,900 and... apple.com Tool · Comparison page · Starting Up Compare Mac models (India) Apple
- Apple India's store page for the MacBook Neo, its lowest-priced laptop: ₹79,900 with 256GB and ₹89,900 with 512GB, built on the... apple.com Tool · Store page · Starting Up Buy MacBook Neo (India) Apple
- Apple India's store page for the MacBook Air with the M5 chip in 13-inch and 15-inch sizes, every model with 16GB or 24GB of... apple.com Tool · Store page · Starting Up Buy MacBook Air (India) Apple
- Apple India's store page for the MacBook Pro, from the 14-inch with the M6 chip, 16GB of memory and 1TB at ₹2,39,900 up to M5... apple.com Tool · Store page · Starting Up Buy MacBook Pro (India) Apple
- Lenovo India's listing of ThinkPad E laptops, the business line with a good keyboard and service network: the E14 Gen 7 (AMD)... lenovo.com Tool · Store page · Starting Up Lenovo ThinkPad E series (India) Lenovo
- TechRadar's tested buying guide, updated November 2026. It names the MacBook Air 13-inch (M5) the best laptop overall and the... techradar.com Article · 20 min read · Starting Up The best laptops 2026, tested, reviewed and rated TechRadar
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Video · 13 min · Starting Up
MacBook Neo Review: Better than you Think!
Marques Brownlee
- Figma's whiteboard. FigJam is included with all seats on every Figma plan, including the free Starter plan, with stickies,... figma.com Tool · Product page · Starting Up FigJam Figma
- Excalidraw's paid tier adds saved workspaces to the free, open-source whiteboard. The free plan has the full editor with... excalidraw.com Tool · Pricing page · Starting Up Excalidraw+ pricing Excalidraw
- A free, instant collaborative whiteboard in the browser, quick to open and share during a call. tldraw.com Tool · Web app · Starting Up tldraw tldraw
- Apple's free whiteboard app for iPhone, iPad and Mac, built for drawing with the Apple Pencil and sharing a board with others... apps.apple.com Tool · App Store page · Starting Up Freeform (App Store, India) Apple
- Microsoft's whiteboard, which works inside Teams meetings and on Windows and touch screens, with more than 60 free templates. microsoft.com Tool · Product page · Starting Up Microsoft Whiteboard Microsoft
- Zapier's tested comparison of online whiteboards, updated June 2026, covering which suits brainstorming, teaching and product... zapier.com Article · 15 min read · Starting Up The 5 best online whiteboards in 2026 Zapier
- The free, open-source diagram editor (also known as diagrams.net): free forever, no sign-up, and your files stay wherever you... drawio.com Tool · Web and desktop app · Starting Up draw.io draw.io
- Lucidchart's pricing page. The free plan allows 3 editable documents with up to 75 shapes each; Individual is $9 a month billed... lucidchart.com Tool · Pricing page · Starting Up Lucidchart pricing Lucid
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →