Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Mermaid turns a few lines of text into flowcharts, sequence diagrams, ER diagrams and more. Because the diagram is text, an AI... mermaid.js.org Tool · Docs and live editor · Starting Up Mermaid Mermaid
- GitHub's guide to drawing Mermaid diagrams directly in READMEs, issues and pull requests. docs.github.com Article · 5 min read · Starting Up Creating diagrams on GitHub GitHub
- The open-source tool that draws UML diagrams (sequence, class, activity and more) from simple text descriptions, standard in... plantuml.com Tool · Docs · Starting Up PlantUML PlantUML
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Video · 2 min · Starting Up
Build a flowchart (draw.io Beginner Academy)
draw.io
- Pixlr's browser and phone photo editors. Plus is $1.99 a month billed yearly ($2.49 monthly) for ad-free use with 80 monthly AI... pixlr.com Tool · Pricing page · Starting Up Pixlr pricing Pixlr
- Zapier's tested roundup of Canva alternatives, naming Adobe Express the best overall and Pixlr the affordable pick, with what... zapier.com Article · 15 min read · Starting Up The 7 best Canva alternatives Zapier
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Video · 15 min · Starting Up
Adobe Express vs Canva in 2026: Which One Should You Actually Use?
Phil Pallen
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Video · 2 min · Starting Up
How is Affinity now free?
Affinity
- Canva's free logo maker: pick a template or start blank, set your name in a font, and download. Fast and free for a first logo. canva.com Tool · Product page · Starting Up Free logo maker Canva
- Canva's licence for its stock content. Among the things it prohibits is using any of the content as part of a trade mark,... canva.com Article · Legal page · Starting Up Canva Content License Agreement Canva
- An AI logo maker you can try free with no account. You pay once, with no monthly charge, and the purchase includes full... brandmark.io Tool · Web app · Starting Up Brandmark Brandmark
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Video · 5 min · Starting Up
How to Design a Logo, From Start to Finish
Shantanu Kumar
- YouTube's help page on public, private and unlisted videos. Unlisted videos can be seen and shared by anyone with the link but... support.google.com Article · 5 min read · Starting Up Change video privacy settings (YouTube Help) YouTube
- Vimeo's plans: Creator at $9 a month billed annually with 50GB managed storage and password protection, and Core at $24.50 for... vimeo.com Tool · Pricing page · Starting Up Vimeo pricing Vimeo
- Wistia's plans: Free with 25GB of storage for one user, and Business at $79 a month billed annually with branding removed,... wistia.com Tool · Pricing page · Starting Up Wistia pricing Wistia
- Bunny Stream charges for use only: encoding is free, storage from $0.01 a GB and delivery from $0.005 a GB, with a free player... bunny.net Tool · Pricing page · Starting Up Bunny Stream pricing bunny.net
- Cloudflare's docs on Stream pricing: $5 a month for each 1,000 minutes of video stored and $1 per 1,000 minutes delivered, with... developers.cloudflare.com Article · Docs · Starting Up Cloudflare Stream pricing Cloudflare
- VdoCipher hosts video with DRM encryption against piracy, and lists Indian ed-tech companies among its customers. Starter is... vdocipher.com Tool · Pricing page · Starting Up VdoCipher pricing VdoCipher
- Zapier's tested comparison of business video hosts, including Vimeo and Wistia, with what each is best for. zapier.com Article · 12 min read · Starting Up The 5 best video hosting sites for businesses Zapier
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Video · 13 min · Starting Up
I Compared The Top 8 Video Hosting Solutions
Capture
- Apple's free recording studio for the Mac, listed free on the App Store. It records several tracks and edits a simple podcast... apps.apple.com Tool · App Store page · Starting Up GarageBand (Mac App Store, India) Apple
- Adobe Podcast's free AI filter that cleans up spoken audio, removing echo and background noise from a recording made on an... podcast.adobe.com Tool · Web app · Starting Up Enhance Speech from Adobe Adobe
- REAPER is a full studio audio editor. A licence is $60 for individuals and for businesses with yearly gross revenue under... reaper.fm Tool · Pricing page · Starting Up Purchase a REAPER licence Cockos
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Video · 66 min · Starting Up
How to Edit a Podcast From Start to Finish
Descript
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →