Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A citable, third-party data point for India's overall D2C market size - useful for a pitch deck or your own back-of-envelope... Statista Article · D2C India: Direct-to-Consumer (D2C) Market Size 2025 Statista
- Covers Redseer's widely-cited India D2C GMV projection and growth rate in a free, readable news format - a good quick citation... Business Standard Article · D2C Domestic D2C Market Likely to Reach GMV of $35 Billion by 2027: Redseer Business Standard
- Goes behind the scenes of how real Indian D2C brands actually research and develop products end to end, including realistic... Inc42 Article · D2C An Inside Look at the Product Journey of India's D2C Brands Inc42
- Captures how Indian D2C founders and product teams actually narrow down market gaps - via social demographics and extensive... Inc42 Article · D2C The Makers Summit 2021: The Product Playbook for India's Rising D2C Brands Inc42
- The official Shopify documentation for what actually transfers - products, customers, orders - and what doesn't, so you're... help.shopify.com Article · D2C Migrate from WooCommerce to Shopify Shopify
- The most concrete, step-by-step SEO-preservation playbook for this exact migration - URL mapping, 301 redirects, meta data... dekstech.com Article · D2C How to Migrate from WooCommerce to Shopify Without Losing SEO Rankings Dekstech
- A real, expensive cautionary tale - a founder who switched platforms twice chasing a prettier storefront and burned real money... programminginsider.com Article · D2C Why I Switched from WordPress to Shopify (Then Back Again) - My $8K Lesson Programming Insider
- A real merchant forum thread of founders comparing notes on what actually changed - good or bad - when they moved between the... community.shopify.com Thread · D2C Shopify vs WooCommerce: Stories & Store Impact community.shopify.com
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Video · D2C
Shopify vs WooCommerce: Which Is Better for Your Store in 2026?
youtube.com
- Written by a headless-commerce vendor, so read it with that lens - but it's still the clearest explanation of what headless... getmason.io Article · D2C Why D2C Brands Need Headless eCommerce Mason
- A running, India-specific pulse on the D2C landscape - useful for tracking which platform, tech-stack and infrastructure... d2cinsider.com Newsletter · D2C D2C Insider Digest d2cinsider.com
- A fulfilment provider's practical definition and formula for landed cost, aimed squarely at ecommerce operators rather than... redstagfulfillment.com Article · D2C What Is Landed Cost and How Do I Calculate It? Red Stag Fulfillment
- An ecommerce-accounting firm's step-by-step COGS formula, useful as the accounting-correct companion to the more operational... ledgergurus.com Article · D2C How to Calculate Cost of Goods Sold (COGS) LedgerGurus
- Goes deeper than the beginner explainers on how landed cost flows into inventory accounting and eventually into COGS when a... ledgergurus.com Article · D2C Understanding Landed Cost: What It Is and How to Calculate It LedgerGurus
- Directly connects landed cost to pricing mistakes, the gap founders hit when their factory quote and actual cost turn out to be... fishbowlinventory.com Article · D2C Landed Cost: The Hidden Factor in Your Pricing Formula Fishbowl
- Estimates full landed cost including duties, taxes and the hidden charges founders typically forget to budget for on their... calcwise.finance Tool · D2C Advanced Import Duty Calculator India Calcwise
- A dedicated landed-cost calculator, not just duty, closer to the actual number you need for pricing than a duty-only tool. eximigo.com Tool · D2C Import Duty & Landed Cost Calculator Eximigo
- A free, current summary of the Profit First method and its allocation percentages, useful if you want the framework without... relayfi.com Article · D2C Profit First Method: The Complete Guide for Small Businesses Relay
- A free calculator-plus-guide combo for turning your landed cost into a retail price with a target margin, useful as a quick... freetoolstack.com Tool · D2C E-Commerce Pricing & Profit Margins Guide FreeToolStack
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Video · D2C
Landed Cost and Margin Spreadsheet Tutorial
YouTube
- Pairs the cohort-analysis explainer with current 2026 category benchmarks, so you're not just learning the method but... eightx.co Article · D2C What Is Cohort Analysis in Ecommerce? A DTC Operator's Plain-English Guide (with 2026 Benchmarks) Eightx
- Goes beyond the LTV formula into churn diagnostics - why a cohort's LTV curve flattens - which is the more useful, actionable... ask-luca.com Article · D2C Ecommerce Customer Lifetime Value - LTV:CAC Benchmarks, Churn Diagnostics, and Repeat Purchase Playbooks Luca
- Ties LTV back into the broader unit-economics stack - CAC, contribution margin, ROAS - so you don't calculate LTV in a vacuum... getfairview.com Article · D2C D2C Unit Economics Metrics Every Brand Must Track Fairview
- Directly resolves a confusion most founders don't realise they have - repurchase and retention sound interchangeable but... peelinsights.com Article · D2C Repurchase vs. Retention Rate: How to Measure and Why These Metrics Are Essential for DTC Brands Peel Insights
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →