Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Meta's own AI agent for the WhatsApp Business app: it learns from your past chats, Facebook Page, website and catalog and... business.whatsapp.com Tool · 4 min · D2C Meta Business Agent in the WhatsApp Business app WhatsApp
- The contract every business on the WhatsApp Business Platform accepts. Section 4.7 bars providers whose main product is a... facebook.com Article · 20 min · D2C Meta Terms for WhatsApp Business Platform Meta
- An Indian dropshipping supplier that holds inventory and handles shipping, tracking and COD settlement while you sell under... baapstore.com Tool · 5 min · D2C Baapstore: Indian dropshipping Baapstore
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Video · 35 min · D2C
Indian Dropshipping Masterclass For Beginners 2026
Nishkarsh Sharma
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Video · 8 min · D2C
Best Indian Dropshipping Suppliers For Beginners (2026)
Nishkarsh Sharma
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Video · 8 min · D2C
How to Do WhatsApp Marketing in 2026 (Hindi)
Zaayega Seller Gyan
- One of the operator DLT portals every Indian business must register on before sending commercial SMS; the FAQ explains... vilpower.in Article · 15 min · D2C Vilpower DLT FAQs Vodafone Idea
- MSG91's India SMS rates by volume: ₹0.25 a message at 5,000, falling to ₹0.16 at the top slab, plus 18% GST. msg91.com Tool · 3 min · D2C MSG91 SMS Pricing MSG91
- Fast2SMS's prepaid rates: ₹0.25 per SMS from a ₹100 recharge, down to ₹0.11 at larger slabs, one rate for promotional,... fast2sms.com Tool · 3 min · D2C Fast2SMS Bulk SMS Pricing Fast2SMS
- Twilio's per-message price for SMS to India ($0.0832 outbound), useful for a business outside India texting Indian customers or... twilio.com Tool · 3 min · D2C Twilio SMS Pricing for India Twilio
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Video · 5 min · D2C
Step-by-Step DLT Registration Process: Entity ID, Documents and LoA
CallerDesk
- Meesho's fee page: 0% commission, no registration or collection fee, no penalties, 18% GST on shipping charges and no return... supplier.meesho.com Article · 4 min · D2C Meesho Commission Rate and Fee Structure Meesho
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Video · 8 min · D2C
How to Create Meesho Seller Account (Step by Step, 2026)
Ecommerce Doctor
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Video · 6 min · D2C
Meesho Seller Account Without GST (2026, Hindi)
Indian Prem
- BigCommerce's plans for stores selling mainly outside India: Core $29 a month billed yearly up to $30K annual sales, Growth $79... bigcommerce.com Tool · 5 min · D2C BigCommerce Pricing BigCommerce
- Zoho's retail point-of-sale: a free plan (1 register, 1 user, 50 POS transactions) and Standard from ₹649 per location a month... zoho.com Tool · 4 min · D2C Zoho POS Pricing for Retail Zoho
- GoFrugal's retail ERP and POS plans, sold per store as a one-time licence or a yearly subscription, for multi-counter stores... gofrugal.com Tool · 5 min · D2C GoFrugal Plans and Pricing GoFrugal
- Shopify's point-of-sale for businesses that sell online and in a shop: POS Lite comes with every plan from ₹1,994 a month, and... shopify.com Tool · 4 min · D2C Shopify POS Pricing Shopify
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Video · 27 min · D2C
How To Build A Shopify Store In 27 Minutes (2026 Complete Tutorial)
Nishkarsh Sharma
- PayU's own pricing: 2% on domestic cards, net banking, wallets and BNPL, 3% on Diners, Amex, EMI and international... payu.in Tool · 3 min · D2C PayU Pricing PayU
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Video · 15 min · D2C
How to Create Flipkart Seller Account 2026 (Step by Step)
Ecommerce By Setu
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Video · 54 min · D2C
How to Build a D2C Brand in 2026: Hidden Opportunities and Indian Consumers
Ayush Shukla with Vinay Singh
- NimbusPost's per-shipment pricing: Essential from ₹25.50 per 500 g for up to 300 orders a month, Elevate from ₹24 for 300 to... nimbuspost.com Tool · 3 min · D2C NimbusPost Pricing NimbusPost
- Shipmozo's plans: a free Lite plan for social and small sellers from Rs 26 per 500 g within a city, and a Professional plan... shipmozo.com Tool · 3 min · D2C Shipmozo Pricing Shipmozo
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →