Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A Chennai chartered accountancy firm's April 2026 comparison of eight Indian packages (TallyPrime, Zoho Books, Vyapar,... pkcindia.com Article · 17 min read · Starting Up Best Accounting Software for Small Businesses in India (2026): Comparison and Pricing PKC Management Consulting In 3 answers
- Keka is a full Indian HRMS with payroll, attendance, performance and hiring, popular with growing startups. Its page lists... keka.com Tool · Pricing page · Starting Up Keka pricing Keka In 3 answers
- Clockify tracks hours by client and project, the record a consultant bills from. The free plan covers time tracking, timesheets... clockify.me Tool · Pricing page · Starting Up Clockify pricing CAKE.com In 3 answers
- Zoho's rupee price list for its cloud inventory app. A free plan covers 50 orders a month for one user and one location;... zoho.com Tool · Pricing page · Starting Up Zoho Inventory pricing (India) Zoho In 3 answers
- The maker's own price list for n8n Cloud, billed per workflow run with unlimited steps: Starter at 20 a month billed yearly... n8n.io Tool · Pricing page · Starting Up n8n pricing n8n In 3 answers
- Affinity, the professional design, photo-editing and page-layout app now owned by Canva, is free for individuals. It is the... affinity.studio Tool · Product page · Starting Up Affinity Affinity (Canva) In 3 answers
- The GST portal's own FAQ on the Letter of Undertaking: who must furnish it before exporting goods or services without paying... tutorial.gst.gov.in Article · FAQ page · Starting Up FAQs: Filing of Letter of Undertaking for export of goods or services (Form GST RFD-11) GSTN In 3 answers
- A structured framework for CM1/CM2/contribution margin thinking that applies directly to a D2C brand regardless of market, the... Eightx Article · D2C Ecommerce Unit Economics 2026: The Complete Founder's Framework Eightx In 3 answers
- The easiest on-ramp into proper bookkeeping for a founder with zero accounting background, free under Rs 25 lakh turnover and... Zoho Books Tool · D2C Zoho Books, Online Accounting Software for India Zoho In 3 answers
- A neutral, feature-by-feature comparison of the three tools every Indian founder actually considers, saves you from three... G2 Article · D2C Zoho Books vs. Tally vs. Vyapar: How Do They Compare? G2 In 3 answers
- A CA firm's practical picks rather than a vendor's self-promotion, useful second opinion when deciding what to actually... PKC India Article · D2C Best Bookkeeping Software in India: Best Picks (2025) PKC India In 3 answers
- The clearest breakdown of turning creative testing from a guessing game into a repeatable system, isolate one variable, define... Insense Article · D2C How to Build an Ad Creative Testing System with UGC in 2025 Insense In 3 answers
- A DTC media buyer who has spent millions pushing the 'creative is the strategy' view, watch him break down real winning and... YouTube Video · D2C Nick Theriot (YouTube Channel) Nick Theriot In 3 answers
- A category-by-category map (photography, ad creative, support, forecasting) rather than one long undifferentiated tool list,... Nightjar Article · D2C 10 Best AI Products for Ecommerce Businesses in 2026: A Category-by-Category Stack Guide Nightjar In 3 answers
- A round-up of what real ecommerce founders recommend on Reddit rather than vendor marketing, useful reality check on where AI... Superpower Thread · D2C Best AI Tools for Ecommerce: Reddit Picks Superpower In 3 answers
- Practical advice drawn from the Propel cohort of 70+ Indian startups, understand the local customer, plan inventory for peak... aboutamazon.in Article · D2C 5 Amazon Global Selling Tips for Indian D2C Brands Amazon India In 3 answers
- One of the clearer breakdowns of what actually drives Buy Box eligibility and rotation, price, fulfilment method, performance... Jungle Scout Article · D2C Amazon Buy Box: How to Win It Jungle Scout In 3 answers
- A current, India-specific breakdown of trademark costs and timelines - the ₹4,500-per-class government fee and 6-18 month... Cashfree Blog Article · D2C How to Register Trademark in India (2026): Fees, Process & Timeline Cashfree In 3 answers
- A clean side-by-side that goes past the textbook comparison to the practical trigger, if you plan to raise equity or need a... AidByLaw Article · D2C LLP vs Private Limited Company in India: Which Is Best for Your Startup in 2025? AidByLaw In 3 answers
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Video · D2C
How to Register a Private Limited Company in India (Step-by-Step Guide 2025)
YouTube
In 3 answers
- An honest, India-first review of Dukaan that doesn't oversell it - useful precisely because it names where Dukaan is genuinely... kripeshadwani.com Article · D2C Dukaan App Review: A Cheap Shopify Alternative Kripesh Adwani In 3 answers
- Turns the BCD/SWS/IGST formula into a usable tool, HS-code-based, current-rate landed-cost estimate before you commit to an order. dutydecoder.com Tool · D2C India Import Duty Calculator DutyDecoder In 3 answers
- The official government calculator, the source of truth to cross-check any third-party landed-cost tool against before you... icegate.gov.in Tool · D2C Custom Duty Calculator ICEGATE (Indian Customs) In 3 answers
- The clearest framework for the casual-buyer-to-superfan journey, built around a 'Superfan Pyramid' that maps directly onto... patflynn.com Book · D2C Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business Pat Flynn In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →