Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- This is the most concrete walkthrough of how to test a niche when you have nothing built yet: put up a page describing the... kromatic.com Essay · ~15 min read · Starting Up Fake Door / Smoke Test Kromatic (The Real Startup Book) In 12 answers
- This is the single directory that saves you from chasing scattered scheme pages: 107 pages, written by DPIIT itself, mapping... Startup India Template · 107-page PDF · Starting Up Playbook of Government Schemes and Initiatives for Startups (June 2026) DPIIT, Ministry of Commerce and Industry In 12 answers
- A tighter second read that makes the "register early" case concrete: it lists 12 scenarios that force registration regardless... Razorpay Article · 10 min read · Starting Up GST Registration Limits: Thresholds, Mandatory Triggers and Voluntary Registration Razorpay Learn In 12 answers
- The two ways to fake a product while you test real demand. Do the work by hand in the open (concierge), or hide the manual work... LogRocket Article · ~12 min read · Starting Up Concierge vs. Wizard of Oz MVP LogRocket In 12 answers
- Once you are testing an idea, this piece gives you concrete signals that tell you whether it is actually working, from... Lenny's Newsletter Article · about 15 min read · Starting Up How to Know If You've Got Product-Market Fit Lenny Rachitsky In 12 answers
- To say no to the right requests you need feedback you can trust, and this shows how to get it by watching customers rather than... First Round Review Article · 12 min read · Starting Up Get in the Van and Other Tips for Getting Meaningful Customer Feedback Michael Sippey In 12 answers
- Lenny interviewed founders of Gong, Notion, Figma, Amplitude, Retool and more to trace where their idea actually came from. The... Lenny's Newsletter Article · About 15 min read · Starting Up How the Most Successful B2B Startups Came Up With Their Original Idea Lenny Rachitsky In 12 answers
- Gmail, Meet, Drive and Docs on your own domain, priced in rupees. The page lists Base at ₹99 per user a month for up to 20... workspace.google.com Tool · Starting Up Google Workspace pricing (India) Google In 12 answers
- Accounting software made in India with GST invoicing; it produces the profit and loss statement from your entries. There is a... zoho.com Tool · Pricing page · Starting Up Zoho Books plans and pricing (India) Zoho In 12 answers
- The four MUDRA loan bands for a micro business, given through banks and NBFCs: Shishu up to Rs 50,000, Kishore up to Rs 5 lakh,... mudra.org.in Article · Official page · Starting Up Pradhan Mantri MUDRA Yojana: offerings MUDRA In 12 answers
- The GST portal's registration entry point, where a new taxpayer applies online for a GSTIN, tracks the application and finds... gst.gov.in Tool · Starting Up GST Registration (official GST portal) GSTN In 12 answers
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Podcast · Full episode · GTM
7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija
Siddhartha Ahluwalia with Kapil Makhija
In 12 answers
- The most thorough plain-language reference on vesting, cliffs, strike prices, and exercise windows. Read it once and stop being... Holloway Guide · Wealth The Holloway Guide to Equity Compensation Holloway In 12 answers
- The mutual fund industry body investor corner: fund basics, NAVs, and how SIPs work, straight from the source. AMFI Guide · Wealth AMFI: mutual fund investor resources AMFI In 12 answers
- Google's plans from AI Plus at $4.99 to Ultra, all on Gemini 4 Argon, for comparing against ChatGPT and Claude. gemini.google Tool · How Founders Use AI Google AI Plus, Pro and Ultra plans Google In 12 answers
- The nuanced counterweight: PMF isn't a single binary moment, it can be lost, and 'market' is doing more work than founders... a16z.com Article · ~20 min read · Starting Up 12 Things About Product-Market Fit Andreessen Horowitz (a16z) In 11 answers
- A short, pointed essay on why the best ideas grow organically out of the founder's own life and knowledge, the essence of... paulgraham.com Article · ~5 min read · Starting Up Organic Startup Ideas Paul Graham In 11 answers
- The foundational text of customer development, 'get out of the building' started here and became the backbone of the Lean... steveblank.com Book · ~370 pages · Starting Up The Four Steps to the Epiphany: Successful Strategies for Products that Win Steve Blank In 11 answers
- Design tactics written specifically for developers and non-designers who need to ship good-looking UI without a design... refactoringui.com Book · ~250 pages · Starting Up Refactoring UI Adam Wathan & Steve Schoger In 11 answers
- The most quoted essay on the mechanics of fundraising, distilled from YC Demo Day advice. It reframes fundraising as a sales... paulgraham.com Article · 45 min read · Starting Up How to Raise Money Paul Graham In 11 answers
- The essay that explains why one badly-placed meeting can destroy a founder's entire day of building, and what to do about it.... paulgraham.com Article · short · Starting Up Maker's Schedule, Manager's Schedule Paul Graham In 11 answers
- Arvid Kahl bootstrapped and sold a SaaS solo, and now publishes the most practical ongoing guidance for one-person and... thebootstrappedfounder.com Podcast · long · Starting Up The Bootstrapped Founder (blog & podcast) Arvid Kahl In 11 answers
- Most founders treat customer research as a one-time pre-launch exercise, then go quiet once the product ships. Torres makes the... Amazon Book · ~200 pages · Starting Up Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Teresa Torres In 11 answers
- This is the founder essay that made the case for validating before you build, from the person who did it with Buffer. Gascoigne... Medium (Joel Gascoigne, co-founder of Buffer) Essay · Starting Up How to successfully validate your idea with a Landing Page MVP Joel Gascoigne In 11 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →