Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. This is the most concrete walkthrough of how to test a niche when you have nothing built yet: put up a page describing the... kromatic.com Essay · ~15 min read · Starting Up Fake Door / Smoke Test Kromatic (The Real Startup Book) In 12 answers
  2. This is the single directory that saves you from chasing scattered scheme pages: 107 pages, written by DPIIT itself, mapping... Startup India Template · 107-page PDF · Starting Up Playbook of Government Schemes and Initiatives for Startups (June 2026) DPIIT, Ministry of Commerce and Industry In 12 answers
  3. A tighter second read that makes the "register early" case concrete: it lists 12 scenarios that force registration regardless... Razorpay Article · 10 min read · Starting Up GST Registration Limits: Thresholds, Mandatory Triggers and Voluntary Registration Razorpay Learn In 12 answers
  4. The two ways to fake a product while you test real demand. Do the work by hand in the open (concierge), or hide the manual work... LogRocket Article · ~12 min read · Starting Up Concierge vs. Wizard of Oz MVP LogRocket In 12 answers
  5. Once you are testing an idea, this piece gives you concrete signals that tell you whether it is actually working, from... Lenny's Newsletter Article · about 15 min read · Starting Up How to Know If You've Got Product-Market Fit Lenny Rachitsky In 12 answers
  6. To say no to the right requests you need feedback you can trust, and this shows how to get it by watching customers rather than... First Round Review Article · 12 min read · Starting Up Get in the Van and Other Tips for Getting Meaningful Customer Feedback Michael Sippey In 12 answers
  7. Lenny interviewed founders of Gong, Notion, Figma, Amplitude, Retool and more to trace where their idea actually came from. The... Lenny's Newsletter Article · About 15 min read · Starting Up How the Most Successful B2B Startups Came Up With Their Original Idea Lenny Rachitsky In 12 answers
  8. Gmail, Meet, Drive and Docs on your own domain, priced in rupees. The page lists Base at ₹99 per user a month for up to 20... workspace.google.com Tool · Starting Up Google Workspace pricing (India) Google In 12 answers
  9. Accounting software made in India with GST invoicing; it produces the profit and loss statement from your entries. There is a... zoho.com Tool · Pricing page · Starting Up Zoho Books plans and pricing (India) Zoho In 12 answers
  10. The four MUDRA loan bands for a micro business, given through banks and NBFCs: Shishu up to Rs 50,000, Kishore up to Rs 5 lakh,... mudra.org.in Article · Official page · Starting Up Pradhan Mantri MUDRA Yojana: offerings MUDRA In 12 answers
  11. The GST portal's registration entry point, where a new taxpayer applies online for a GSTIN, tracks the application and finds... gst.gov.in Tool · Starting Up GST Registration (official GST portal) GSTN In 12 answers
  12. Podcast · Full episode · GTM 7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija Siddhartha Ahluwalia with Kapil Makhija In 12 answers
  13. The most thorough plain-language reference on vesting, cliffs, strike prices, and exercise windows. Read it once and stop being... Holloway Guide · Wealth The Holloway Guide to Equity Compensation Holloway In 12 answers
  14. The mutual fund industry body investor corner: fund basics, NAVs, and how SIPs work, straight from the source. AMFI Guide · Wealth AMFI: mutual fund investor resources AMFI In 12 answers
  15. Google's plans from AI Plus at $4.99 to Ultra, all on Gemini 4 Argon, for comparing against ChatGPT and Claude. gemini.google Tool · How Founders Use AI Google AI Plus, Pro and Ultra plans Google In 12 answers
  16. The nuanced counterweight: PMF isn't a single binary moment, it can be lost, and 'market' is doing more work than founders... a16z.com Article · ~20 min read · Starting Up 12 Things About Product-Market Fit Andreessen Horowitz (a16z) In 11 answers
  17. A short, pointed essay on why the best ideas grow organically out of the founder's own life and knowledge, the essence of... paulgraham.com Article · ~5 min read · Starting Up Organic Startup Ideas Paul Graham In 11 answers
  18. The foundational text of customer development, 'get out of the building' started here and became the backbone of the Lean... steveblank.com Book · ~370 pages · Starting Up The Four Steps to the Epiphany: Successful Strategies for Products that Win Steve Blank In 11 answers
  19. Design tactics written specifically for developers and non-designers who need to ship good-looking UI without a design... refactoringui.com Book · ~250 pages · Starting Up Refactoring UI Adam Wathan & Steve Schoger In 11 answers
  20. The most quoted essay on the mechanics of fundraising, distilled from YC Demo Day advice. It reframes fundraising as a sales... paulgraham.com Article · 45 min read · Starting Up How to Raise Money Paul Graham In 11 answers
  21. The essay that explains why one badly-placed meeting can destroy a founder's entire day of building, and what to do about it.... paulgraham.com Article · short · Starting Up Maker's Schedule, Manager's Schedule Paul Graham In 11 answers
  22. Arvid Kahl bootstrapped and sold a SaaS solo, and now publishes the most practical ongoing guidance for one-person and... thebootstrappedfounder.com Podcast · long · Starting Up The Bootstrapped Founder (blog & podcast) Arvid Kahl In 11 answers
  23. Most founders treat customer research as a one-time pre-launch exercise, then go quiet once the product ships. Torres makes the... Amazon Book · ~200 pages · Starting Up Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value Teresa Torres In 11 answers
  24. This is the founder essay that made the case for validating before you build, from the person who did it with Buffer. Gascoigne... Medium (Joel Gascoigne, co-founder of Buffer) Essay · Starting Up How to successfully validate your idea with a Landing Page MVP Joel Gascoigne In 11 answers

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