Explore / Run a consumer brand / ONDC
ONDC · checked 11 November 2026
Join ONDC through a seller app such as Mystore, Fynd or GoFrugal; it is a cheap extra channel, but buyer volume is still low for most D2C brands.
ONDC is a government-backed network, not a marketplace: any buyer app can find any seller connected through a seller app, so there is no single commission, only the seller app's fee plus logistics. It already connects 370,000+ sellers across 800+ cities, and grocery and F&B sellers with simple catalogues report 15 to 25% higher take-home in some cases. Compare seller apps on onboarding cost, category fit and logistics.
The steps 7 answers
- What is ONDC and should my brand list on it? D2C
- What is ONDC, and why should a D2C brand actually care? D2C
- How do I actually get my brand onto ONDC, which seller app do I pick? D2C
- What's the difference between an Inventory Seller Node and a Marketplace Seller Node on ONDC? D2C
- Is ONDC actually working for D2C brands, or is it still early and broken? D2C
- What are the real costs and margins on ONDC compared to Amazon and Flipkart? D2C
- Which ONDC seller apps should I actually compare before picking one? D2C
Tools that do it for you
- Zoho CommerceAn online store with an ONDC sales channel on every plan
- GoFrugalYou already run GoFrugal for retail billing offline
The readingMost used across these answers
- Top ONDC Buyer and Seller Apps in India Read · 2 answers
- ONDC Network & ONDC Network Seller App, Explained Read · 2 answers
- ONDC's Reality Check Read · 2 answers
- What Is ONDC? A 2026 Guide for Indian Retailers Read
- Top Companies That Joined ONDC (Exhaustive List) Read
- ONDC Explained: What Is It, Top Buyer and Seller Apps, and More Read
- Open Network for Digital Commerce Read
- How to Join ONDC Read
- ONDC Developer Docs, Onboarding of Participants Read
- Three yrs since launch, govt-backed e-commerce network ONDC is a tortoise running with the hares Read
The terms
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