Anurag Singh

I'm a BAMS doctor and nutritionist. I spent years in government as an Assistant Commissioner of Sales Tax before leaving to build.

I run two things now. VitaPoshan is a nutrition app that scores what you eat and shows how your body is responding. VidChart came out of a simpler question: brands pay creators lakhs every month and nobody checks whether those audiences are real, or whether the ads are doing anything. So I built the engine that counts.

VidChart — four engines on every D2C brand. Ad engine: reads every ad against 52 attributes. Creator engine: rates every paid creator on whether the audience is real and buying. Shelf engine: tracks actually selling on Nykaa and Amazon. Buyer engine: reads what customers wrote