Chinmay Parekh
Chinmay Parekh
Brand Manager · Fultariya Beverages

Looking to join a startup and I am a calm, empathetic, and growth-oriented professional with over 11 years of experience across the Food FMCG and Hospitality sectors. My career has been driven by building brands, expanding businesses, and creating meaningful customer experiences. Over the years, I have successfully led market expansion initiatives, launched new product lines, enhanced brand visibility, and driven revenue growth across B2B, B2C, and D2C channels. As an entrepreneur, I also owned and operated two high-end cafés, which gave me hands-on experience in business operations, customer engagement, and team leadership. I enjoy solving business challenges, mentoring teams, and sharing my industry knowledge with founders and growing brands to create sustainable growth and long-term value., in D2C / consumer + E-commerce / retail + FMCG.

Building I'm building at the intersection of Food FMCG, Hospitality, and Brand Growth. With 11+ years of experience and having run two high-end cafés, I'm now looking to partner with founders and brands to scale businesses and create meaningful consumer experiences.
Hoping to meet
  • Startups to invest in
  • A co-founder
  • Bootstrapped, profitable founders
  • Growth & marketing leaders
  • Founders & operators in my city
Asking for
  • I’m currently exploring opportunities in Ahmedabad. I have 11+ years of experience in Food FMCG and Hospitality, along with entrepreneurial experience of running two high-end cafés. I’m also happy to share my knowledge and support founders and growing businesses in the sector.

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Deenky Shah
Ahmedabad
Deenky Shah
Co-Founder, Because
Building

Deenky Shah is co-founder of Because, a brand strategy consulting firm which acts as CMO for companies across the globe. She has spent a bulk of her time at the nexus of Innovation, Business, Technology and Communication. Throughout her career, she has focused on designing and delivering contemporary  business solutions by engaging multiple stakeholders to enable client organizations to realize their full potential. Through these years, she has keenly observed the trends that shape or disrupt industries and analyzed how marketing can accelerate growth of organizations. 

Prior to joining Because she was Director at  Duke Corporate Education, a firm out of Duke University that delivered customized learning solutions for corporate leaders.  

Beyond her experience and capabilities, she has been commended for her high level of interpersonal skills and her naturally engaging personality. Her motivations include learning new things, taking on the challenge of meeting the needs of an organization, and ensuring high-quality outcomes.

About Because: 

Because it is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution.

Aditya Shah
Ahmedabad
Aditya Shah
Founder & CEO, Because
Building

Founder & CEO at Because | Consultant to Education Department, Government of Gujarat | Vidya Samiksha Kendra | Mission Schools of Excellence

..

Aditya is a founder of Because – the brand and marketing consultancy and previously spent over 16 years in growing and transforming businesses by creating and executing highly effective marketing strategies at organisations like Sandesh, Educational Initiatives and HBK Group of Schools.

About me: 
I am best known for my creatiwitty, wordplay, puns, talent identification and problem-solving abilities.

Specialties: 
Business Strategy, marketing, branding, advertising, social media, content marketing, team development, business planning, design

About my company:

Because is a consultancy that helps our clients spot the elephant in the room. We question, we challenge and we provide business solutions. We do that by focusing on creating relevant brand and customer experiences and driving accelerated growth strategies. What makes us different is our ability to uncover the underlying needs and motivation of customers and translate those insights into better ideas. Our unique team of thinkers, makers and doers work in a collaborative, multidisciplinary way to bridge the gap between strategy and execution. 

Industries we serve: education, e-commerce, data analytics, real estate, retail