Building <div>&nbsp;Co-founder at Majestic Gahena; Former Director of D2C &amp; Product at Onaifa<br><br>Multi-faceted creative professional with 9 years of total experience in building and scaling products and brands.&nbsp;<br><br>Driven by passion and entrepreneurial mindset alongside extensive ground experience for building brands and simultaneously generating the business income in D2C, E-commerce and tech-product domains.<br>Strength: D2C, Brand management, Product management.<br>Phase: Development, Introduction, Growth, maturity, rejuvenation&nbsp;<br><br>She is actively involved in the case studies research work and mentoring/delivering sessions on product development, management and growth on various platforms.<br><br>Proficiency and expertise in,<br>- Product Architecture and flows, PRDs<br>- Growth funnel management and cohort Analysis<br>- Product Strategy &amp; Roadmap<br>- Agile Methodologies<br>- User Empathy &amp; Design Thinking<br>- Persona Mapping, User stories, Users Journey<br>- PLC Management<br>- Customer Preferences (Kano Analysis, Factor Mapping)<br>- Pricing (WTP, Conjoint Analysis)<br>- Product Marketing, Launch (GTM) strategy &amp; Positioning<br>- Product &amp; Feature Delivery<br>- Customer Feedback Management<br>- Feature Prioritization Framework<br>- Product Performance Framework<br>- Databases - NoSQL DB<br>- Growth Strategy<br>- Customer Health Classification<br>- Design Psychology (UI/UX)<br>- Product-led marketing, Lead generation - MQL, PQL<br>- Designing user Onboarding<br>- Concept Development &amp; Testing<br>- Stakeholder management<br>- Annual/Quarterly planning, Sprint planning<br>- Market Analysis/Validation<br>- Inventory &amp; Project management<br><br>Product Mindset:<br>“Don’t find customers for your products, find products for your customers.”<br><br>Awards &amp; Recognition:<br>100 Emerging Entrepreneurs 2023 - Issued by Fox Story India · Feb 2023<br>Best Female Entrepreneur of the year 2022 - Issued by Asian Excellence Awards · Nov 2022</div>