Epsa Kaithwar

I've spent 7+ years in market research and go-to-market strategy. At KPMG I worked on GTM transformation and built reporting automation that saved the team 220+ hours a year. At GlobalData I was an insurance, reinsurance and insurtech analyst on a 131-market research programme. Before that I was at Evalueserve, and I started out as a financial advisor at Karvy. MBA.

These days I work with founders on the questions that come before spending money on growth: how big the market really is, which segment to go after first, how competitors are positioned, and what the go-to-market plan should be. When the plan needs execution, I bring in trusted specialists for performance marketing, automation and tech builds, so founders get one point of contact from strategy through delivery.

I care about decisions grounded in evidence rather than gut feel, and I enjoy building simple tools when I see people struggling with the same problem twice.

Happy to swap notes with founders in fintech, insurance, SaaS or financial services, or anyone weighing a new market.

An independent growth practice for founders: I work out the plan (which market, which buyer, which channels) and bring in specialists to deliver it, from performance marketing to automation. Focused on fintech, insurance and SaaS.