I have always loved understanding people. That naturally led me to writing.
Over the last few years, I’ve helped founders, brands, and individuals find clarity in what they wanted to say, whether that meant writing memoirs, shaping founder stories, or crafting FitFeast’s Shark Tank India Season 4 pitch, which went on to receive a ₹1 crore investment.
But while doing this work, I kept noticing the same pattern. Writing wasn’t always the difficult part. 𝗗𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝘄𝗮𝘀.
Every campaign, ad, script, or piece of content came with opinions, revisions, discussions and that familiar sentence:“𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗳𝗲𝗲𝗹𝘀 𝗼𝗳𝗳.”
The problem was that people could often feel it, but couldn’t clearly explain why. That is what led me to build 𝗝𝗮𝘇𝘇𝗯𝗮𝗮𝘁.
Jazzbaat is a creative decision tool that helps people review what already exists, understand what may be missing, or get direction before creating something new. It is currently in 𝗰𝗹𝗼𝘀𝗲𝗱 𝗯𝗲𝘁𝗮.
Outside of Jazzbaat, you will usually find me writing, observing people, or documenting what building something from scratch is quietly teaching me.
- A co-founder
- Engineering leaders / CTOs
- Product leaders
- Founders & operators in my city
