Pankhuri, a social community platform for women in India to network, learn and shop through live streaming, chat, and cohort based sessions, enabling them to be active participants in beauty and lifestyle conversations online instead of being passive consumers. 

The platform currently provides users with information on topics such as beauty and personal care through various video formats : live and short videos, and encourages ongoing conversation with expert creators through hosted live sessions. Blending entertainment with social commerce, it allows users to browse content and ask questions tailored to their needs while shopping. Pankhuri currently boasts a completion rate of 95% for its live-streamed sessions and has a community of over 250,000 active women of which more than 60% have transacted via micropayments on the platform since January 2021.  

Founded by Pankhuri Shrivastava, previously co-founder of Grabhouse, Pankhuri is backed by Surge Sequoia, India Quotient, Taurus Ventures.