Pranjalee Thanekar Lahri

B2B SaaS Marketer turned Consultant | Helping companies scale up their marketing game | Lifelong Learner | On a quest to find my 'Ikigai'

In finding an intersection between my interest, my competence and what could pay me, I got introduced to Copywriting. 15 years hence, I have worked across industries – from Advertising to IT, across disciplines – Content & Comms to Field Marketing & PR, and across levels – from Jr. Copywriter to Marketing Leadership. 

I am driven by the need to do more and better; to continuously evolve on both professional and personal fronts. I have a deep understanding of the B2B marketing landscape with a track record of leading teams to surpass targets YoY. 

Some of my career highlights include:
>> Achieved 113% YoY growth in FY23 from Marketing Sourced Revenue for Southeast Asia at Darwinbox
>> Led Darwinbox Unicorn & Microsoft funding PR announcements garnering 100+ coverages in tier 1 media globally
>> Won the first biggest deal in the history of Darwinbox (from Events channel), contributing ~25% to FY23 marketing-sourced revenue
>> Increased Employee Retention Rate from 68% to 90% after company demerger at UpsideLMS
>> Conceptualized & ran a business podcast for UpsideLMS’ new product line increasing website traffic by 17% (May 2020 – June 2021)

On the personal front...I geek out on neuroscience, am deeply amazed by the human body, quantum physics, metaphysics, epigenetics, and concepts that await mainstream adoption. I find happiness in life’s little pleasures – in being a mom to a 9-year-old boy, capturing photos of nature and connecting with people.