Praveen Kumar

I’ve spent the last 8+ years as a Creative Director directing complex event production, cinematography, and visual brand strategy. I previously founded Mercury Studios, bootstrapping it from scratch to $95K+ in annualized revenue out-of-pocket, and currently lead execution frameworks and brand positioning at The Brand Chapter. This year alone, I've personally managed on-ground logistics, creative media capture, and vendor coordination for 30+ multi-scale events and 3 end-to-end luxury heritage weddings.

I care deeply about introducing absolute transparency and secure, modern operational rails to notoriously opaque consumer markets. Having experienced the massive unit economic gaps in the traditional wedding sector first-hand, I'm building Alayam to turn my real-world operational playbook and existing asset ecosystem into a capital-efficient, hyper-scalable software engine.

Building an AI-driven marketplace ecosystem automating the fragmented mid-market Indian wedding industry. Active offline traction with 33+ events executed profitably this year, chasing a ₹75L pre-seed check to finalize our outsourced V1 app build and scale performance marketing.