We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 184 founders registered. Any city that reaches 20 interested founders is on too. See your city
Ravi Soni
Udaipur

Ravi Soni

CEO, Obbserv Group
Building

CEO@ O+ve | Co-founder & CEO Obbserv Group | Generated $300M+ in Revenue through Digital Strategy & GenAI + expSEO | Ex- Flipkart

Ravi Soni is a dynamic & innovative leader brimming with passion for creating value for the world by simplifying the user experience with a 10x +ve impact. 

Choosing entrepreneurship over the comfortable family-owned business, he gave way to his avidity and chose the path of building an unconventional & inspiring organization from scratch. Hence Obbserv was founded in 2013 - to empower brands to scale digital revenue & visibility. Before forming Obbserv, he led the fronts of digital marketing for Flipkart where he outperformed his responsibilities and innovated with experimentation.

He is passionate about accepting the challenge of strategizing & digitally solving a problem beyond revenue scale-up. For eg. getting IPO oversubscribed, raising series C funds, scrubbing the negative image of PM candidate to build belief, helping an Indian Cricketer to create fit-to-play perception, creating dealers network at scale with a total disruption of traditional acquisition of retailers. 

TEO Wheel - A methodology crafted along with industry experts following unique models to build brand stories. It empowers to engrave a digital dimension to solve a problem of life - Independent of the Time of Existence, Stage of Growth & Goal. He teaches this framework as a part of a course at Deptt of Management Studies, IIT Delhi, and other premium institutes of India. He is also in the process of writing a book on the TEO wheel to share the learning with the world. 

He is an angel investor, also a TiE Charter Member who believes nurturing & growing along with budding entrepreneurs.

An alumnus of The Indian Institute of Technology, Delhi ( IIT Delhi ) with a specialization in Artificial Intelligence, has a social cause to work for water and envision a world where every moment is full of water.

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