Rishika

Rishika

Marketing Consultant · Performance Marketing Consultant(Freelance)

in D2C / consumer and E-commerce / retail.

About

Most founders I meet have the same screenshot: a ROAS that looks great in Meta and a bank balance that disagrees. That gap is where I work.

I’m a performance marketer with 8+ years of scaling brands on Meta and Google. At Flipkart, I launched 30+ international brands in India, led a 25+ member team and ran up to $300K a month in digital spend. Since 2025 I’ve been freelancing for US D2C brands in supplements, nutraceuticals, fashion and apparel. I manage $240K–$350K in media and have improved ROI by 20–50% across accounts.

I plan around contribution margin, CAC and stock levels, not just platform ROAS. I also explain every rupee in plain language.

Here to meet D2C and consumer founders who want to scale paid ads profitably. Happy to look at your ad account over chai ☕

Building
Chasing D2C founders who spend on Meta and Google but aren’t sure it’s making them money. I fix that.
Hoping to meet
  • Growth & marketing leaders
  • Clients for Performance Maketing
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