Most pre-PMF mistakes are recoverable. A few aren't.
I help early-stage B2B SaaS founders tell the difference, specifically on the product and GTM decisions that are expensive to undo: what to build next, who to sell to, how to price, which channel to bet on.
I've been on both sides of that decision. A decade building my own companies, then half a decade inside product teams running 0-1 and 1-10.
Today I'm Founding Venture Partner (Product & Growth) at Forward Share Ventures and work with 2 startups on product and growth.
I write Before PMF, a newsletter on product-market fit and everything that comes before it. I also write about fundraising, venture capital, and venture studios, and I'm documenting what I'm learning about global expansion.
If you're pre-PMF and want a second opinion on a decision you can't easily undo, start with the newsletter or send me a note.
Subscribe: https://www.linkedin.com/newsletters/before-pmf-7410414866571878400
- Founders past $1M ARR
- Founders with US / global reach
- Bootstrapped, profitable founders
