I'm a backend engineer turned founder, based in Mumbai. For about ten years I've built software mostly in Ruby on Rails and Elixir/Phoenix, at companies including Truecaller, Drip Capital, Marketcircle (the makers of Daylite) and PropertyPistol. Working at different stages taught me how products behave at scale and what it costs to keep them running.
Along the way I co-founded Lumos Cowork and Atlay Brands. Today I run Atlay Brands LLP, through which I'm building EcomDune: profit analytics for Amazon sellers, built on the SP-API and Ads API, so they can see what they actually earn per product instead of guessing from marketplace dashboards.
I build EcomDune myself, from the backend to the Chrome extension, and I care about giving sellers numbers they can trust.
I'm always glad to meet other founders, especially Amazon sellers, e-commerce operators and anyone building vertical SaaS from India for a global market.
- Angel / seed investors for my startup
- Intros to paying customers
- Others in my exact role to swap notes with
