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📄 Article

✓ Link checked India Free Intermediate

Why we picked it Compares direct sales, channel and marketing-led entry for an Indian company going abroad, and makes the case that the US may not be your best first market. Honest about the cost of a wrong first sales leader hire in a new geography.

Indian SaaS And The Art Of Going From Local To Global

From Inc42 by Sandeep Chawda ~12 min read

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Answers When do I stop selling myself and hire the first person, and what kind of person should that be? How do I set quota, comp and ramp for my first sales team in India without copying a US template that does not fit? We are an Indian company selling to global buyers. How do we position so that being from India reads as an asset rather than a question mark?

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