Activation and onboarding

Getting a stranger from signup to their first real win, fast enough that they come back tomorrow.

All Breaking into GTM Doing the work Leading a GTM team How the best do it

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Everyone says find your aha moment. What is it actually, and how do I find ours? It is the first moment a new user gets something real out of your product, and you find it by looking at what people who stuck around did in their ... Breaking into GTM 4 resources → Our activation rate is 18 percent. Is that terrible, or is that just what it is? It is below average but not alarming. Across 500 plus products the average activation rate sits around 34 percent and the median around 25, with Sa... Breaking into GTM 4 resources → What should a brand new user see in the first minute after they sign up? Something that already works. The best first screens hand the user a filled-in example rather than an empty box, because a blank canvas asks a stra... Breaking into GTM 4 resources → Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem? Look at where they stop. If people drop at the same screen every time, it is an onboarding problem and usually a specific one: a required field the... Breaking into GTM 4 resources → How do I pick one activation metric when the product supports five very different use cases? Do not force one event. Model activation in three stages instead, setup, aha and habit, and let the aha event differ by use case while setup and ha... Doing the work 4 resources → I have a backlog of 30 activation ideas and no way to rank them. How do I decide what to build? Rank by where the drop-off is largest, not by how clever the idea is. Break the path from signup to activation into every discrete step, count how ... Doing the work 4 resources → How do I convert more trials without turning the product into a nagging upgrade prompt? Tie every prompt to something the user just did. A message that appears because someone hit a limit, finished a project, or invited a third colleag... Doing the work 4 resources → Slack's onboarding gets copied constantly. What is it actually doing, step by step? Signup is three steps and asks almost nothing, then the teaching happens inside the real product rather than in a tour on top of it. Slackbot sends... How the best do it 4 resources → Which companies have genuinely fast time to value, and what did they cut to get there? The pattern across the fastest ones is that they deleted the setup phase rather than streamlining it. Figma and Canva put you inside a working file... How the best do it 4 resources → How do the best teams run activation as a continuous programme rather than a one-off project? They hold the metric definition still for a year and change everything else. A standing weekly cycle, one clearly stated hypothesis per experiment,... How the best do it 4 resources →

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