Let the product sell

Activation and onboarding

Getting a stranger from signup to their first real win, fast enough that they come back tomorrow.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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Activation has been flat for three quarters despite a lot of experiments. How do I diagnose that as a leader? Flat activation with busy teams almost always means you are optimising the wrong half of the funnel, and the usual cause is upstream: the people ar... Leading a GTM team 4 resources → Who should own activation: product, growth, or customer success? One team owns the number and everyone else owns an input. In practice the growth team should own activation because they can ship changes to the si... Leading a GTM team 4 resources → How do I build the data plumbing so activation signals reach sales while they still matter? The chain is product events into a warehouse, a scoring definition on top, and a sync back into the CRM where reps already live. If a rep has to op... Leading a GTM team 4 resources → We are in India selling to global users. How do the best Indian companies onboard buyers who are asleep when we are awake? They stop treating the timezone gap as a staffing problem and treat it as a product requirement. The winners front-load everything a new user could... How the best do it 5 resources →
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