Build pipeline
Outbound that works
Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.
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When do I hire SDRs, and how many AEs can one SDR feed?
Hire SDRs after you can point at a message and a segment that reliably produce meetings, not before. If a founder or AE cannot book meetings from c...
Should my outbound team sit in India while my buyers are in the US?
Yes for most of the funnel, and this is a genuine structural advantage rather than a compromise. Indian SaaS companies have built pipeline into the...
Enterprise CIOs say they find most vendors through outbound. What does great outbound into a big company look like?
Zuora's CIO puts it plainly: roughly eighty percent of the startups he ends up evaluating were discovered through outbound channels, whether that i...
My champion went quiet and the deal stalled. How do I multithread an account without going over their head?
A deal riding on one person is not a deal, it is a favour. Gong's data is blunt about this: winning deals average around eight contacts on email ve...
We are going from two reps to ten. How do I scale outbound without it turning into spam?
What worked at two reps was judgement, and judgement does not copy. Before you hire, write down the target account definition, the three triggers t...
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