Build pipeline

Outbound that works

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen RevOps Sales leader Agency or consultant

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When do I hire SDRs, and how many AEs can one SDR feed? Hire SDRs after you can point at a message and a segment that reliably produce meetings, not before. If a founder or AE cannot book meetings from c... Leading a GTM team 4 resources → Should my outbound team sit in India while my buyers are in the US? Yes for most of the funnel, and this is a genuine structural advantage rather than a compromise. Indian SaaS companies have built pipeline into the... Leading a GTM team 5 resources → What are the best outbound teams doing in 2026 that the rest of us are not? They treat outbound as an engineering problem, not a headcount problem. The best teams have someone technical sitting inside GTM (the GTM engineer ... How the best do it 4 resources → Enterprise CIOs say they find most vendors through outbound. What does great outbound into a big company look like? Zuora's CIO puts it plainly: roughly eighty percent of the startups he ends up evaluating were discovered through outbound channels, whether that i... How the best do it 4 resources → My champion went quiet and the deal stalled. How do I multithread an account without going over their head? A deal riding on one person is not a deal, it is a favour. Gong's data is blunt about this: winning deals average around eight contacts on email ve... Doing the work 4 resources → We handed outbound to AI and reply rates fell. Where does AI actually help, and where does it backfire? AI is very good at the research and routing underneath outbound and quite bad at being the voice of it. Use it to find accounts, watch for triggers... Leading a GTM team 4 resources → We are going from two reps to ten. How do I scale outbound without it turning into spam? What worked at two reps was judgement, and judgement does not copy. Before you hire, write down the target account definition, the three triggers t... Leading a GTM team 3 resources → Signal-based selling replaced spray and pray. What does the best version of it actually look like? The best teams have stopped asking who is on the list and started asking what just changed. They wire product usage, hiring data, funding news, tec... How the best do it 4 resources → Who should I actually learn cold outbound from, and what do the very best do differently on a call? Three names cover most of it. Armand Farrokh and Nick Cegelski of 30 Minutes to President's Club teach a context-first opener, a problem propositio... How the best do it 4 resources →
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