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RevOps and the GTM stack
CRM hygiene, the tool stack, data plumbing, lead routing, when to hire RevOps, and where AI actually helps.
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What does a RevOps person actually do all day?
Mostly three things: keep the systems of record honest, make the process the team follows visible, and answer the questions leadership asks with nu...
I just joined as the first ops hire and the CRM is a total mess. Where do I start?
Do not start by cleaning records. Start by stopping the bleeding at the point of entry, because a cleanup on a leaky system just gets dirty again i...
How do I break into RevOps when I have never had the title?
Almost nobody starts in RevOps. People arrive from sales development, marketing ops, customer success ops, finance, or a Salesforce or HubSpot admi...