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RevOps and the GTM stack
CRM hygiene, the tool stack, data plumbing, lead routing, when to hire RevOps, and where AI actually helps.
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What does a RevOps person actually do all day?
Mostly three things: keep the systems of record honest, make the process the team follows visible, and answer the questions leadership asks with nu...
I just joined as the first ops hire and the CRM is a total mess. Where do I start?
Do not start by cleaning records. Start by stopping the bleeding at the point of entry, because a cleanup on a leaky system just gets dirty again i...
I am a founder selling this myself. What GTM tools do I actually need right now?
Fewer than you think. Before roughly fifty customers you need one CRM, one email sending setup with warmed domains, one calendar booking link, and ...
How do I break into RevOps when I have never had the title?
Almost nobody starts in RevOps. People arrive from sales development, marketing ops, customer success ops, finance, or a Salesforce or HubSpot admi...