Understand the job

What GTM actually is

The job behind the acronym: how a product finds, wins and keeps customers, and who does what.

Level All Breaking into GTM Doing the work Leading a GTM team How the best do it
Market All India Global
Who's asking Everyone Founder doing GTM Founding AE SDR or BDR Growth and demand gen Product marketer RevOps Sales leader Agency or consultant

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What is the real difference between product-led, sales-led and everything in between, and which one are we? The question is not which model you prefer, it is who signs and how much they are risking. If one person can start using the product on a card with... Doing the work 4 resources → How is GTM different before product market fit versus after? Before PMF, GTM is a learning function and after PMF it is a manufacturing function, and confusing the two burns most of the money startups lose. B... Doing the work 3 resources → We sell to developers. Why does the normal B2B playbook keep failing on them? Because the normal B2B playbook is built to reach a buyer, and with developers the person who decides is usually not the person with the credit car... Doing the work 3 resources →
eChai Partner Brands The partnership →