Video · 20 min

10 Tips for Startups to Create Powerful Partnerships with Big Companies with SAP

Kange Kaneene and Alok Kapur (SAP) · SaaStr Free Advanced

10 Tips for Startups to Create Powerful Partnerships with Big Companies with SAP

This is the giant's side of the table talking out loud about what makes a small company worth their internal effort. Ten concrete asks, which is exactly what you need when you are the hundred times smaller party trying not to get crushed.

Watch on YouTube ↗

The question it answers

  1. How do the best operators partner with a company a hundred times their size without getting crushed?

Read with it

  1. The actual eligibility bar for co-selling with AWS, in AWS's own words: marketplace listing, ACE eligibility, 5 launched and 15... Amazon Web Services Tool · 10 min read AWS ISV Accelerate Program Amazon Web Services
  2. AWS explaining its own co-sell machinery: business planning in Partner Central, partner matching, multi partner deals that... AWS Partner Network Blog Article · 9 min read Unlocking Synergies: Maximizing Co-Sell Opportunities with AWS Priya Bains
  3. The Almabase founder on partnering with a billion dollar company as a small Indian startup and the win win win test he uses,... SaaSBoomi Podcast · 50 min listen Acing ABM, Customer Dev and Partnerships in the US Kalyan Varma with Arvind Parthiban and Varun Shoor
  4. Freshworks' SVP of global channels on why the mid market is only reachable through partners, with a live example: one... SiliconANGLE Article · 8 min read Freshworks leans on partner flywheel to unlock mid-market opportunity at scale Kelly Knight
eChai Partner Brands The partnership →