Video · 31 min

11 Years of B2B Content Strategy: What Works vs What's Just Noise | Vanhishikha Bhargava

Vanhishikha Bhargava · Startuped AI Free Intermediate India

11 Years of B2B Content Strategy: What Works vs What's Just Noise | Vanhishikha Bhargava

Vanhishikha Bhargava has spent eleven years writing for Indian B2B SaaS teams and is blunt that thought leadership without the founder's and the sales team's input turns into noise. She describes how she pulls opinions out of people rather than drafting on their behalf and hoping for approval.

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The question it answers

  1. How do I keep the founder's voice in content once I am the one writing it?

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