Article · 22 min read

32 SaaS KPIs Every Company Should Track

Haris Kumar · Chargebee Free Beginner India

From the Chennai billing company that sees these numbers across thousands of subscription businesses, each KPI with a definition, a formula and a reason to care. Good as a lookup rather than a read through.

  • Benchmarks it states: 4.7 percent average SaaS free-trial signup rate, 13 percent MQL to SQL conversion, 84 day average sales cycle.
  • Median annual revenue churn is 13.2 percent, with 5 to 7 percent as the target band.
  • CAC payback is CAC divided by (ARPA times gross margin), with 12 months acceptable and 5 to 6 for high performers.
  • Average SaaS NPS is around 40, and a good marketing ROI is 5 to 1.
Open on chargebee.com ↗

The question it answers

  1. Which handful of GTM numbers should a first time founder actually track?

Read with it

  1. The piece that set the vocabulary the whole industry now uses for LTV, CAC and churn, still the best single explanation of why... For Entrepreneurs Article · 45 min read SaaS Metrics 2.0: A Guide to Measuring and Improving what Matters David Skok
  2. A short India-authored primer on the five metrics that matter early, plus a clean explanation of leading versus lagging... SaaSBoomi Article · 6 min read SaaS Metrics SaaSBoomi
  3. Deliberately picks nine metrics instead of forty and argues for a focused set, which is the right instinct for a small team.... Factors.ai Article · 10 min read 9 SaaS Marketing Metrics You Should Be Tracking Ranga Kaliyur
  4. Video · 13 min SaaS Metrics to track for Initial Stages | Chargebee Chargebee
  5. An Indian early stage investor walking a founder through which numbers actually carry information at the start, which is the... Prime Venture Partners Podcast Podcast · 56 min Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth Prime Venture Partners Podcast
eChai Partner Brands The partnership →