Article · 10 min read

9 SaaS Marketing Metrics You Should Be Tracking

Ranga Kaliyur · Factors.ai Free Beginner India

Deliberately picks nine metrics instead of forty and argues for a focused set, which is the right instinct for a small team. Written by an Indian B2B analytics company for Indian sized funnels.

  • Sales velocity is opportunities times deal value times win rate, divided by sales cycle length.
  • Bounce rate bands: under 40 percent excellent, 40 to 55 decent, 55 to 70 mediocre, over 70 poor.
  • By channel, bounce runs 56 percent on display, 54 social, 49 direct, 44 paid search, 43 organic.
  • Average landing page conversion is 9.7 percent, and retaining a customer is 5 to 10 times cheaper than acquiring one.
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The question it answers

  1. Which handful of GTM numbers should a first time founder actually track?

Read with it

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