Article · About 4 min read

API platform Postman valued at $5.6 billion in $225 million fundraise

Manish Singh · TechCrunch Free Beginner

The scale the free adoption eventually bought: 17 million developers, 500,000 organisations, and 98 percent of the Fortune 500, years before serious selling began.

  • Postman raised 225 million dollars at a 5.6 billion valuation in August 2021, up from 2 billion a year earlier.
  • At that point it had 17 million developers across more than 500,000 organizations.
  • 98 percent of the Fortune 500 were customers, on a headcount of just over 425 people.
  • The round was reportedly priced at over 100 times revenue.
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The question it answers

  1. What did Postman do differently to get developers to adopt before it ever sold anything?

Read with it

  1. Asthana says plainly that Postman built customer success instead of a sales team early on. That one staffing choice explains... OpenView Article · Short read Postman on Designing for the End User and Product-led Success Abhinav Asthana
  2. A useful breakdown of the signals Postman used to decide a company was ready for a sales conversation, such as many developers... Reo.Dev Article · Long read Postman's Sales Playbook: Scaling Enterprise Sales Without Breaking PLG Reo.Dev
  3. The founder's own account, including the detail that reframes the whole story: Postman was announced in a Stack Overflow... Postman Blog Article · About 10 min read How we built Postman, the product and the company Abhinav Asthana
  4. Video · Interview From Chrome extension to $5B platform | Postman's journey | Abhinav Asthana (Co-founder & CEO) Abhinav Asthana
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