Article · long read

Emerging Indian SaaS Leaders: Postman's Abhinav Asthana, Ankit Sobti and Abhijit Kane

Harichandan Arakali · Forbes India Free Beginner India

The reference account of India's biggest product-led company: a Chrome extension that reached 20 million developers with no outbound engine, then converted that into enterprise revenue. Useful counterweight when everyone tells you to hire SDRs.

  • Postman reached 20 million developers and a 5.6 billion dollar valuation in 2021, up from 2 billion a year earlier.
  • Users made 855 million API requests in twelve months, a 56 percent jump year on year.
  • Sign-ins came from 234 countries, a developer-led distribution built without a traditional sales motion.
  • The company raised over 430 million dollars across four rounds while based in India.
Open on forbesindia.com ↗

The question it answers

  1. Our product is self-serve. How do we get users without a sales team?

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