Article · long read

Product-led Growth for SaaS Companies

Dr. Ajay Sethi · SeedToScale by Accel Free Intermediate India

Uses the same frequency and importance graph as the pricing piece to work out which product behaviours to build growth around, with BrowserStack and Freshworks alongside HubSpot and Mailchimp. Practical for Indian teams selling self-serve to a global market.

  • Only four value creation mechanisms exist: scale, habit, brand, and network effects.
  • Map them on frequency by importance: high frequency and low importance builds scale, high and high builds network effects.
  • HubSpot's free email signature generator alone brings about 50,000 leads a month, roughly 25 percent of all leads.
  • Big B2B brands like Cisco and Oracle score over 50 percent emotional connect, above most B2C brands.
Open on seedtoscale.com ↗

The question it answers

  1. Our product is self-serve. How do we get users without a sales team?

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