Article

Engineering the next generation of LinkedIn's Feed

LinkedIn Engineering · linkedin.com Free Beginner

LinkedIn's own engineering post (12 March 2026) on its new feed ranking, powered by LLMs, which reads what a post is actually about and matches it to each member's interests and career goals.

  • The feed now ranks posts by topic and relevance to each reader.
  • Posting consistently on a clear subject helps the system know whom to show you to.

The question it answers

  1. How do I grow on LinkedIn as a founder?

Read with it

  1. A founder and her marketer describe the actual posting system that took a B2B founder brand to inbound pipeline, including who... Exit Five Podcast · 44 min How to Build a LinkedIn Founder Brand that Drives Revenue Dave Gerhardt with Kait Stephens and Brad Zomick
  2. The mechanical walkthrough: search filters, what Sales Navigator adds over the free version, how to read a profile before you... HubSpot Article · 18 min read LinkedIn for Social Selling: How to Research, Prospect, & Sell on Platform Justina Thompson
  3. LinkedIn's engineering post on how the time members spend reading a post feeds into ranking, which is why a post people stop... linkedin.com Article Understanding dwell time to improve LinkedIn feed ranking LinkedIn Engineering
  4. The author of the LinkedIn Algorithm Insights report, on data from 1.3 million posts: why reach is down 60% for active... creatorscience.com Podcast Richard van der Blom: the state of LinkedIn in 2026 Creator Science (Jay Clouse)
eChai Partner Brands The partnership →