Video · Interview

From Bootstrap to $100M Raise | Shivakumar (Shivku) Ganesan on Building Exotel & The Future of CX

Shivakumar Ganesan · Exotel Free Intermediate

From Bootstrap to $100M Raise | Shivakumar (Shivku) Ganesan on Building Exotel & The Future of CX

The first party version of the category bet, worth watching alongside the podcasts to see how the company positions the same transition publicly.

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The question it answers

  1. How did Exotel move from selling to small businesses to selling to enterprises, and why did it take four years?

Read with it

  1. Video · About 1 hr 8 Years Without Funding to $100M Raise & Now A Category Leader | Shivku Ganesan,Exotel Shivakumar Ganesan
  2. Where the motion came from: the Ola number masking call, 350 inbound SMBs at 10 to 15 a month, the rupee pricing experiments,... The Neon Show Podcast · 59 min Exotel, SaaS startup serving clients like Ola, Swiggy, Zerodha Shivakumar Ganesan
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