Article · 5 min read

Getting opt-in for WhatsApp

Meta for Developers Free Beginner

Meta's policy page on the permission a business needs before it messages someone on WhatsApp, and the ways that permission can be collected.

  • A business must get opt-in before messaging people on WhatsApp and must have their mobile number.
  • The opt-in must say clearly that the person is opting in to messages from the business, and name the business.
  • Opt-in can be collected by SMS, on a website, through an IVR call flow, or in person or on paper.
  • Recommended: cover the categories of message you will send, give clear opt-out instructions, and honour them.
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The question it answers

  1. Can I use WhatsApp to reach B2B prospects in India, or only people who have messaged us first?

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  2. Meta's own pricing documentation for the WhatsApp Business Platform, which is where the per-message model, the categories and... Meta for Developers Article · 12 min read Pricing on the WhatsApp Business Platform Meta for Developers
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