Article · 12 min read

Pricing on the WhatsApp Business Platform

Meta for Developers Free Intermediate

Meta's own pricing documentation for the WhatsApp Business Platform, which is where the per-message model, the categories and the free windows are defined and where changes appear first.

  • Since 1 July 2025 Meta charges per delivered message, by category (marketing, utility, authentication) and the recipient's country code.
  • Messages outside a 24-hour customer service window must be templates; free-form replies are only allowed inside it.
  • Meta can change rates only on the first day of a quarter, with at least a month's notice for rate card changes.
  • Businesses may only message WhatsApp users who have opted in to hear from them.
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The question it answers

  1. Can I use WhatsApp to reach B2B prospects in India, or only people who have messaged us first?

Read with it

  1. The government's own plain-language backgrounder on the DPDP Act and the Rules notified in November 2025: what a data fiduciary... Press Information Bureau, Government of India Report · 7 pages DPDP Rules, 2025 Notified: A Citizen-Centric Framework for Privacy Protection and Responsible Data Use Press Information Bureau, Government of India
  2. Meta's policy page on the permission a business needs before it messages someone on WhatsApp, and the ways that permission can... Meta for Developers Article · 5 min read Getting opt-in for WhatsApp Meta for Developers
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