Article · 5 min read

Hosts of 100x Entrepreneur Podcast (now The Neon Show) Launches New $25 Million Fund for B2B SaaS Startups

IndianWeb2 Desk · IndianWeb2 Free Beginner India

The clearest Indian proof that a show can become a business: Siddhartha Ahluwalia's founder interview podcast built the relationships and deal flow that became Neon, a 25 million dollar fund for Indian B2B SaaS.

  • Neon Fund is $25M, raised by Siddhartha Ahluwalia and Nansi Mishra off the back of the 100x Entrepreneur podcast (July 2023).
  • The stated thesis is getting early-stage B2B SaaS to $10M-plus ARR within five years, with GTM help alongside the cheque.
  • The prior $10M fund backed 40-plus startups including Airmeet, SpotDraft, InFeedo, CloudSek and GTM Buddy.
  • LPs include Blume Founders Fund and founders like Paras Chopra (Wingify), Pallav Nadhani (FusionCharts) and Varun Shoor (Kayako).
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The question it answers

  1. Everyone tells us to start a podcast or a newsletter. Is that a real channel or a vanity project?

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