Newsletter · 18 min read

How to grow your B2B newsletter

Kyle Poyar · Growth Unhinged Freemium Beginner

Twenty five tactics from someone who did it over five years and shows his own numbers, including the deflating and useful finding that viral posts drove 14 percent of his growth while ordinary good posts drove 55 percent.

• Growth was slow and compounding: 1,000 subscribers in 2021, 4,000 after a year, 20,000 by Feb 2023, now over 80,000.
• The five most viral posts drove only 14 percent of subscribers; posts adding 50 to 150 each drove 55 percent.
• Test a topic as a LinkedIn post first, then expand what lands into the full newsletter.
• Calls a custom domain the single highest-ROI decision, and sending from a person beats sending from a publication name.