Article · 20 min read

Our 6 Must Reads on Content Marketing

First Round Staff · First Round Review Free Beginner

First Round built a half-million-reader publication with a two person team, so their curation is worth more than most agency advice. The single best line in it is Joe Coleman's: write down any question you hear from a customer twice, and you have a content plan.

• Contently's Joe Coleman: write down any question you hear from a customer more than twice, and let that feed the content plan.
• Andy Smith on storytelling: do not open chronologically, open on a moment of truth and reorder the rest.
• Product Hunt deliberately limited sharing to Twitter alone because click-through to product pages was the core metric.
• SurveyMonkey went from 85 percent English to 17 languages and 28 currencies, which needed a CMS with different content per market, not translation.