Video · 22 min

How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

Knowing your magic number is the easy part. Sapphire's investors walk through what they do about a bad one, which spend to cut and which segment is quietly subsidising another, using benchmarks from across their portfolio.

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The question it answers

  1. How much should the whole GTM org cost, and how do I know when we are overspending?

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